> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Video 75% Completion Views: Three-Quarters Watched

> Track TikTok views where viewers watched at least 75% of your video. Measure strong content retention near completion.

<Tip>
  TikTok Video 75% Completion Views counts views where viewers watched at least three quarters of your video — signaling strong content retention.
</Tip>

## Formula

<Info>
  **TikTok Video 75% Completion Views** = **SUM** ( 75% Completion Views )
</Info>

### Formula Components

| Metric                   | Definition                                               |
| ------------------------ | -------------------------------------------------------- |
| **75% Completion Views** | Each instance a viewer watched at least 75% of the video |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your campaign achieved **178,500 at 50%** with **107,100 reaching 75%** — viewers who made it halfway are 60% likely to reach three-quarters.

| Video        | 50% Views   | 75% Views   | 50→75% Retention |
| ------------ | ----------- | ----------- | ---------------- |
| Product Demo | 96,200      | 62,530      | 65.0%            |
| Brand Story  | 55,825      | 30,704      | 55.0%            |
| Tutorial     | 26,475      | 13,866      | 52.4%            |
| **Total**    | **178,500** | **107,100** | **60.0%**        |

***

## How It Works

TikTok records a 75% completion when viewers reach three-quarters through your video. This metric identifies highly engaged viewers who are likely to complete. For a 60-second video, 75% completion means 45 seconds watched. These viewers have absorbed most of your content.

***

## When to Use

| Scenario                    | Action                                                         |
| --------------------------- | -------------------------------------------------------------- |
| High-intent audience sizing | 75% viewers are your most engaged audience segment             |
| Call-to-action placement    | Viewers reaching 75% are primed for your CTA                   |
| Content quality assessment  | High 75% rates indicate compelling content throughout          |
| Completion prediction       | 75% viewers usually complete — low 75%→100% drop-off is normal |

***

## Related Metrics

| Metric                                                                                                           | Relationship                            |
| ---------------------------------------------------------------------------------------------------------------- | --------------------------------------- |
| [TikTok Video 50% Completion Views](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-p50-watched) | Previous stage in the completion funnel |
| [TikTok Video Completions](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-completions)          | Final stage — 100% completion           |
| [TikTok Video 25% Completion Views](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-p25-watched) | First stage of the completion funnel    |

[See all TikTok Video metrics →](/reference/metrics/advertising/tiktok/tiktok-video)