> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Cost per 15-Second Video View: Extended CPV

> Calculate TikTok cost per 15-second video view. Optimize spend for engaged video view campaigns with this deeper engagement metric.

<Tip>
  TikTok Cost per 15-Second Video View measures the average spend per 15-second video view — useful when optimizing for engaged video view campaigns.
</Tip>

## Formula

<Info>
  **TikTok Cost per 15s View** = **TikTok Spend** ÷ **TikTok 15s Video Views**
</Info>

### Formula Components

| Metric                                                                                                  | Definition                                       |
| ------------------------------------------------------------------------------------------------------- | ------------------------------------------------ |
| [**TikTok Spend**](/reference/metrics/advertising/tiktok/tiktok-spend/tiktok-spend)                     | Total amount spent on TikTok ads                 |
| [**TikTok 15s Video Views**](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views-15s) | Video views that reached the 15-second threshold |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Currency                      |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Ratio                         |

***

## Example

Your campaign spent **\$14,230** and generated **185,400 fifteen-second views**, resulting in a cost per 15s view of **\$0.077**.

| Campaign         | Spend        | 15s Views   | Cost per 15s View |
| ---------------- | ------------ | ----------- | ----------------- |
| Brand Story      | \$5,200      | 81,250      | \$0.064           |
| Product Tutorial | \$4,800      | 60,000      | \$0.080           |
| User Testimonial | \$4,230      | 44,150      | \$0.096           |
| **Total**        | **\$14,230** | **185,400** | **\$0.077**       |

***

## How It Works

TikTok Cost per 15-Second Video View divides your total ad spend by the number of 15-second views. This metric measures the efficiency of acquiring deeply engaged viewers. Expect this CPV to be higher than standard 6-second CPV since fewer viewers reach the 15-second threshold.

***

## When to Use

| Scenario                       | Action                                                      |
| ------------------------------ | ----------------------------------------------------------- |
| Engaged view optimization      | Primary efficiency metric for sustained attention campaigns |
| Content investment decisions   | Lower 15s CPV justifies investment in longer-form content   |
| Quality vs. quantity tradeoffs | Balance 6s CPV (reach) against 15s CPV (engagement)         |
| Budget forecasting             | Estimate costs for engaged view objectives                  |

***

## Related Metrics

| Metric                                                                                                    | Relationship                         |
| --------------------------------------------------------------------------------------------------------- | ------------------------------------ |
| [TikTok Spend](/reference/metrics/advertising/tiktok/tiktok-spend/tiktok-spend)                           | Numerator in the calculation         |
| [TikTok 15-Second Video Views](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views-15s) | Denominator in the calculation       |
| [TikTok Cost per Video View](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views-cost)  | Standard 6-second CPV for comparison |

[See all TikTok Video metrics →](/reference/metrics/advertising/tiktok/tiktok-video)