> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok 15-Second Video Views: Extended View Count

> Track TikTok video views with the 15-second threshold. Measure deeper video engagement beyond the standard 6-second view.

<Tip>
  TikTok 15-Second Video Views counts views where the viewer watched at least 15 continuous seconds — indicating deeper engagement than the 6-second threshold.
</Tip>

## Formula

<Info>
  **TikTok 15-Second Video Views** = **SUM** ( 15-Second Video Views )
</Info>

### Formula Components

| Metric                    | Definition                                                          |
| ------------------------- | ------------------------------------------------------------------- |
| **15-Second Video Views** | Each instance a video is watched for at least 15 continuous seconds |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your campaign generated **185,400 fifteen-second views** from **594,000 total video views** — a 31.2% retention rate.

| Ad Group       | Video Views | 15s Views   | 15s Rate  |
| -------------- | ----------- | ----------- | --------- |
| Tutorial Style | 198,000     | 79,200      | 40.0%     |
| UGC Creative   | 245,000     | 68,600      | 28.0%     |
| Product Demo   | 151,000     | 37,600      | 24.9%     |
| **Total**      | **594,000** | **185,400** | **31.2%** |

***

## How It Works

TikTok records a 15-second view when a user watches at least 15 continuous seconds of your video. This metric filters for genuinely engaged viewers who chose to keep watching beyond the initial hook. The 15-second threshold is especially meaningful for longer-form content where you need sustained attention to deliver your message.

***

## When to Use

| Scenario                 | Action                                                             |
| ------------------------ | ------------------------------------------------------------------ |
| Content quality analysis | Higher 15s rates indicate compelling content beyond the hook       |
| Engaged view campaigns   | Primary KPI when optimizing for sustained attention                |
| Message delivery         | Verify viewers are watching long enough to receive key information |
| Creative comparison      | Compare 6s-to-15s retention across different creative approaches   |

***

## Related Metrics

| Metric                                                                                                                 | Relationship                       |
| ---------------------------------------------------------------------------------------------------------------------- | ---------------------------------- |
| [TikTok Video Views](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views)                            | Standard 6-second view count       |
| [TikTok Cost per 15-Second Video View](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views-15s-cost) | Efficiency metric for 15s views    |
| [TikTok Video 25% Completion Views](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-p25-watched)       | Percentage-based completion metric |

[See all TikTok Video metrics →](/reference/metrics/advertising/tiktok/tiktok-video)