> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# TikTok Video Views: 6-Second View Count

> Track TikTok video views with the 6-second threshold. Measure meaningful video engagement for your TikTok ad campaigns.

<Tip>
  TikTok Video Views counts how many times your video ad was watched for at least 6 seconds — TikTok's default view threshold.
</Tip>

## Formula

<Info>
  **TikTok Video Views** = **SUM** ( Video Views )
</Info>

### Formula Components

| Metric          | Definition                                              |
| --------------- | ------------------------------------------------------- |
| **Video Views** | Each instance a video is watched for at least 6 seconds |

| Metadata        |                               |
| --------------- | ----------------------------- |
| **Type**        | Number                        |
| **Data Source** | [TikTok Ads](/sources/tiktok) |
| **Aggregation** | Sum                           |

***

## Example

Your TikTok awareness campaign generated **594,000 video views** in Q1.

| Month        | Video Views | Spend        | Cost per View |
| ------------ | ----------- | ------------ | ------------- |
| January      | 185,000     | \$4,625      | \$0.025       |
| February     | 198,000     | \$4,752      | \$0.024       |
| March        | 211,000     | \$4,853      | \$0.023       |
| **Q1 Total** | **594,000** | **\$14,230** | **\$0.024**   |

***

## How It Works

TikTok registers a view when a user watches your video for at least 6 continuous seconds. This threshold filters out accidental scrolls and brief glances, providing a more meaningful engagement metric than raw plays. The 6-second view is TikTok's standard metric for video awareness campaigns.

***

## When to Use

| Scenario             | Action                                                      |
| -------------------- | ----------------------------------------------------------- |
| Awareness campaigns  | Primary KPI for video awareness objectives                  |
| Budget optimization  | Use cost per view to compare campaign efficiency            |
| Creative performance | Higher views relative to plays indicates compelling content |
| Platform comparison  | Compare TikTok's 6s views against Meta's 3s ThruPlays       |

***

## Related Metrics

| Metric                                                                                                    | Relationship                             |
| --------------------------------------------------------------------------------------------------------- | ---------------------------------------- |
| [TikTok Video Plays](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-plays)               | Total starts including sub-6s watches    |
| [TikTok Cost per Video View](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views-cost)  | Efficiency metric for video views        |
| [TikTok 15-Second Video Views](/reference/metrics/advertising/tiktok/tiktok-video/tiktok-video-views-15s) | Deeper engagement metric (15s threshold) |

[See all TikTok Video metrics →](/reference/metrics/advertising/tiktok/tiktok-video)