> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Event Coverage Goal: Meta's Recommended Coverage Target

> View the event coverage target Meta recommends for your pixel. Meet this goal to achieve optimal ad delivery and attribution accuracy.

<Tip>
  Event Coverage Goal is the target coverage percentage Meta recommends for your pixel to achieve optimal ad delivery and attribution.
</Tip>

## Formula

<Info>
  **Event Coverage Goal** = Target percentage provided by Meta based on your event volume and account configuration
</Info>

| Metadata        |                                   |
| --------------- | --------------------------------- |
| **Type**        | Percentage                        |
| **Data Source** | [Meta Ads](/sources/facebook-ads) |
| **Aggregation** | Point-in-time                     |

***

## Example

**Meta sets your Event Coverage Goal at 90.0%.** Your current Event Coverage is 82.5%, meaning you need to improve by 7.5 percentage points.

| Metric           | Value |
| ---------------- | ----- |
| Coverage Goal    | 90.0% |
| Current Coverage | 82.5% |
| Gap to Target    | 7.5%  |

***

## How It Works

Meta evaluates your pixel's event volume and account requirements to set a personalized coverage target. This goal represents the minimum percentage of events that should include valid match keys (email, phone, etc.) for optimal ad delivery and attribution accuracy.

***

## When to Use

| Scenario                        | Action                                                |
| ------------------------------- | ----------------------------------------------------- |
| Current coverage below goal     | Prioritize adding customer identifiers to more events |
| Goal recently increased         | Review new event types that may lack identifiers      |
| Coverage equals or exceeds goal | Focus on improving match key quality instead          |
| Planning CAPI improvements      | Use the gap between current and goal to scope work    |

***

## Related Metrics

| Metric                                                                               | Relationship                                             |
| ------------------------------------------------------------------------------------ | -------------------------------------------------------- |
| [Event Coverage](/reference/metrics/data-quality/emq/event-coverage)                 | Your current coverage percentage (compare to this goal)  |
| [Coverage Potential ACR](/reference/metrics/data-quality/emq/coverage-potential-acr) | Potential attribution improvement from reaching the goal |

[See all EMQ metrics →](/reference/metrics/data-quality/emq)