> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Funnel Metrics: Track Conversions and Customer Journey

> Track attributed conversions and customer journey progression in Upstack. View 5 funnel metrics including Conversions, Conversion Value, Session Conversion Rate, and Unique Converters.

Funnel metrics track how users progress through your conversion funnel—from initial engagement to completed purchase. These metrics help you understand attribution effectiveness and identify where customers convert.

<Info>
  **Data Source:** Upstack Pixel + Shopify\
  **Metrics in Category:** 5
</Info>

## Subcategories

### Attributed Conversions

Track attributed conversion events and their monetary value across your marketing channels. These are cross-channel funnel metrics distinct from platform-reported conversions (like Meta Conversions).

→ [View Attributed Conversion Metrics](/reference/metrics/funnel/conversions)

## All Funnel Metrics

| Metric                                                                                     | Description                                  |
| ------------------------------------------------------------------------------------------ | -------------------------------------------- |
| [Attributed Conversions](/reference/metrics/funnel/conversions/conversions)                | Attributed conversion events                 |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)                 | Total value of conversions                   |
| [Unique Converters](/reference/metrics/funnel/conversions/unique-converters)               | Distinct customers who converted             |
| [Average Conversion Value](/reference/metrics/funnel/conversions/average-conversion-value) | Average value per conversion                 |
| [Session Conversion Rate](/reference/metrics/funnel/conversions/session-conversion-rate)   | Percentage of sessions resulting in purchase |

## When to Use Funnel Metrics

* **Measure campaign ROI** — Compare conversion value against ad spend to calculate true return on investment
* **Optimize attribution** — Understand which touchpoints drive conversions across the customer journey
* **Identify high-value segments** — Use average conversion value to find and target your most valuable customers