> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Page Views Value: Total Monetary Value of Page Views

> Track the total monetary value of page view events. Measure awareness-stage value contribution and optimize top-of-funnel investment.

<Tip>
  The total monetary value attributed to page view events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Page Views Value** = **SUM** ( Page View Event Values )
</Info>

### Formula Components

| Metric                     | Definition                                                                    |
| -------------------------- | ----------------------------------------------------------------------------- |
| **Page View Event Values** | Monetary value assigned to each page view event based on attribution modeling |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store generated **\$12,450** in page views value this week across 24,900 page views:

| Source     | Page Views | Value   | Avg Value |
| ---------- | ---------- | ------- | --------- |
| Meta Ads   | 15,200     | \$7,600 | \$0.50    |
| Google Ads | 6,800      | \$3,400 | \$0.50    |
| Direct     | 2,900      | \$1,450 | \$0.50    |

***

## How It Works

Page Views Value sums the monetary value assigned to each page view event. This value represents the attributed contribution of awareness-stage traffic to your funnel. Higher values indicate stronger top-of-funnel performance from your marketing channels.

***

## When to Use

| Scenario                 | Action                                                     |
| ------------------------ | ---------------------------------------------------------- |
| Measuring awareness ROI  | Compare value generated by different traffic sources       |
| Evaluating ad efficiency | Assess which campaigns drive highest-value traffic         |
| Budget planning          | Allocate spend toward channels with better awareness value |
| Funnel optimization      | Track value flow from page views to deeper funnel stages   |

***

## Related Metrics

| Metric                                                                       | Relationship                                    |
| ---------------------------------------------------------------------------- | ----------------------------------------------- |
| [Page Views](/reference/metrics/funnel/awareness/page-views)                 | Count of events (this metric sums their values) |
| [Cost per Page View](/reference/metrics/funnel/awareness/cost-per-page-view) | Spend efficiency for generating page views      |
| [Unique Sessions](/reference/metrics/funnel/awareness/unique-sessions)       | Related awareness metric for unique visits      |

[See all Awareness metrics →](/reference/metrics/funnel/awareness)