> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Page Views: Total Pages Viewed Across Your Site

> Track total page views across your e-commerce site. Measure traffic volume and user engagement with the Upstack pixel's page load tracking.

<Tip>
  Total number of page load events tracked by the Upstack pixel across your site in the selected period.
</Tip>

## Formula

<Info>
  **Page Views** = **COUNT** ( Page Load Events )
</Info>

### Formula Components

| Metric               | Definition                                                                     |
| -------------------- | ------------------------------------------------------------------------------ |
| **Page Load Events** | Individual page load events fired by the Upstack pixel on each page navigation |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your skincare brand recorded **87,340 page views** during a product launch week:

| Page Type        | Views  | Share |
| ---------------- | ------ | ----- |
| Homepage         | 24,150 | 28%   |
| Product pages    | 41,200 | 47%   |
| Collection pages | 15,890 | 18%   |
| Other            | 6,100  | 7%    |

***

## How It Works

Every time a visitor loads a page tracked by the Upstack pixel, a page view event fires. Multiple views of the same page by the same visitor each count as separate page views. This metric includes all page types: homepage, product pages, collections, cart, and checkout.

***

## When to Use

| Scenario                       | Action                                       |
| ------------------------------ | -------------------------------------------- |
| Measuring overall site traffic | Track total engagement volume over time      |
| Identifying popular content    | Compare page views across different sections |
| Evaluating campaign reach      | Monitor page view spikes after ad launches   |
| Calculating engagement rates   | Use as denominator for view-through metrics  |

***

## Related Metrics

| Metric                                                                                         | Relationship                                        |
| ---------------------------------------------------------------------------------------------- | --------------------------------------------------- |
| [Unique Sessions](/reference/metrics/funnel/awareness/unique-sessions)                         | Distinct visits (one session = multiple page views) |
| [Avg. Page Views per Session](/reference/metrics/funnel/engagement/avg-page-views-per-session) | Page Views ÷ Unique Sessions                        |
| [Page Views Value](/reference/metrics/funnel/awareness/page-views-value)                       | Total monetary value attributed to page view events |

[See all Awareness metrics →](/reference/metrics/funnel/awareness)