> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Category Value: Total Monetary Value of Category Page Views

> Track the total monetary value of category page view events. Measure awareness-stage value from product category browsing and optimize category merchandising.

<Tip>
  The total monetary value attributed to category page view events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **View Category Value** = **SUM** ( View Category Event Values )
</Info>

### Formula Components

| Metric                         | Definition                                                                        |
| ------------------------------ | --------------------------------------------------------------------------------- |
| **View Category Event Values** | Monetary value assigned to each view category event based on attribution modeling |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store generated **\$8,750** in view category value this week across 17,500 category page views:

| Category          | Views | Value   | Avg Value |
| ----------------- | ----- | ------- | --------- |
| Women's Apparel   | 8,200 | \$4,100 | \$0.50    |
| Men's Accessories | 5,100 | \$2,550 | \$0.50    |
| Sale Items        | 4,200 | \$2,100 | \$0.50    |

***

## How It Works

View Category Value sums the monetary value assigned to each category page view event. This value represents the attributed contribution of category browsing behavior to your funnel. Higher values indicate that visitors exploring your product categories are more likely to convert downstream.

***

## When to Use

| Scenario                      | Action                                                        |
| ----------------------------- | ------------------------------------------------------------- |
| Category performance analysis | Compare value generated by different product categories       |
| Merchandising optimization    | Identify which category pages drive highest-value traffic     |
| Navigation UX testing         | Measure impact of category layout changes on attributed value |
| Marketing attribution         | Track value flow from category discovery to conversion        |

***

## Related Metrics

| Metric                                                                   | Relationship                                  |
| ------------------------------------------------------------------------ | --------------------------------------------- |
| [Page Views Value](/reference/metrics/funnel/awareness/page-views-value) | Similar value metric for all page views       |
| [Page Views](/reference/metrics/funnel/awareness/page-views)             | Related awareness metric for total page views |
| [Unique Sessions](/reference/metrics/funnel/awareness/unique-sessions)   | Related awareness metric for unique visits    |

[See all Awareness metrics →](/reference/metrics/funnel/awareness)