> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Contents Rate: Product Page Engagement

> Track your View Contents Rate to understand what percentage of page views reach product pages. Measure funnel awareness and optimize traffic quality.

<Tip>
  View Contents Rate measures the percentage of total page views that were product detail page views.
</Tip>

## Formula

<Info>
  **View Contents Rate** = ( **View Contents** ÷ **Page Views** ) × 100
</Info>

### Formula Components

| Metric                                                                  | Definition                                                   |
| ----------------------------------------------------------------------- | ------------------------------------------------------------ |
| [**View Contents**](/reference/metrics/funnel/engagement/view-contents) | Total product detail page views tracked by the Upstack pixel |
| [**Page Views**](/reference/metrics/funnel/awareness/page-views)        | Total page views across your site                            |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Percentage              |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

Your site recorded **50,000 page views** in January with **12,500 product page views**.

| Metric                 | Value   | Calculation               |
| ---------------------- | ------- | ------------------------- |
| Page Views             | 50,000  | Total site page views     |
| View Contents          | 12,500  | Product detail page views |
| **View Contents Rate** | **25%** | 12,500 ÷ 50,000 × 100     |

***

## How It Works

The Upstack pixel tracks every page view and identifies when visitors land on product detail pages (View Content events). View Contents Rate divides product page views by total page views to show what percentage of your site traffic reaches products.

***

## When to Use

| Scenario                   | Action                                                         |
| -------------------------- | -------------------------------------------------------------- |
| Low product discovery      | Improve navigation, homepage merchandising, or internal search |
| High bounce rates          | Analyze landing pages and add product recommendations          |
| Traffic quality assessment | Compare rate across channels to identify high-intent sources   |
| Site redesign evaluation   | Monitor before/after to measure impact on product visibility   |

***

## Related Metrics

| Metric                                                                    | Relationship                                     |
| ------------------------------------------------------------------------- | ------------------------------------------------ |
| [View Contents](/reference/metrics/funnel/engagement/view-contents)       | Numerator — absolute count of product page views |
| [Page Views](/reference/metrics/funnel/awareness/page-views)              | Denominator — total page views                   |
| [Add to Cart Rate](/reference/metrics/funnel/engagement/add-to-cart-rate) | Next funnel step — conversion from view to cart  |

[See all Awareness metrics →](/reference/metrics/funnel/awareness)