> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Item List Value: Total Monetary Value of Product List Views

> Track the total monetary value of view item list events. Measure awareness-stage value from product discovery and optimize collection page performance.

<Tip>
  The total monetary value attributed to view item list events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **View Item List Value** = **SUM** ( View Item List Event Values )
</Info>

### Formula Components

| Metric                          | Definition                                                                         |
| ------------------------------- | ---------------------------------------------------------------------------------- |
| **View Item List Event Values** | Monetary value assigned to each view item list event based on attribution modeling |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store generated **\$8,750** in view item list value this week from visitors browsing product collections:

| Source     | View Item Lists | Value   | Avg Value |
| ---------- | --------------- | ------- | --------- |
| Meta Ads   | 4,200           | \$4,200 | \$1.00    |
| Google Ads | 2,800           | \$2,940 | \$1.05    |
| Direct     | 1,500           | \$1,610 | \$1.07    |

***

## How It Works

View Item List Value sums the monetary value assigned to each view item list event. This event fires when visitors browse product collections, category pages, or search results displaying multiple items. Higher values indicate stronger product discovery engagement and effective merchandising.

***

## When to Use

| Scenario                    | Action                                                       |
| --------------------------- | ------------------------------------------------------------ |
| Evaluating collection pages | Compare value generated by different product collections     |
| Measuring discovery ROI     | Assess which traffic sources drive highest-value browsing    |
| Optimizing merchandising    | Track which product lists generate the most attributed value |
| Funnel analysis             | Measure value flow from product discovery to consideration   |

***

## Related Metrics

| Metric                                                                   | Relationship                                      |
| ------------------------------------------------------------------------ | ------------------------------------------------- |
| [Page Views Value](/reference/metrics/funnel/awareness/page-views-value) | Related awareness value metric for all page views |
| [Page Views](/reference/metrics/funnel/awareness/page-views)             | Total page view count for comparison              |
| [Unique Sessions](/reference/metrics/funnel/awareness/unique-sessions)   | Session-level awareness metric                    |

[See all Awareness metrics →](/reference/metrics/funnel/awareness)