> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Item List: Collection Page Views

> Track collection and category page views with the View Item List metric. Measure product discovery and browsing behavior across your store.

<Tip>
  View Item List tracks the total number of times visitors view collection, category, or product listing pages on your site.
</Tip>

## Formula

<Info>
  **View Item List** = **COUNT** ( view\_item\_list events )
</Info>

### Formula Components

| Metric                      | Definition                                                           |
| --------------------------- | -------------------------------------------------------------------- |
| **view\_item\_list events** | Collection or category page view events tracked by the Upstack pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your store received **4,832 View Item List events** in March, indicating strong browsing activity on collection pages.

| Collection   | View Item List | View Content Rate |
| ------------ | -------------- | ----------------- |
| New Arrivals | 1,456          | 38%               |
| Best Sellers | 1,124          | 42%               |
| Sale Items   | 892            | 35%               |
| Featured     | 760            | 29%               |
| Clearance    | 600            | 31%               |

***

## How It Works

The Upstack pixel fires a View Item List event whenever a visitor lands on a collection, category, or product listing page. This includes pages that display multiple products in a grid or list format, such as "All Products," category pages, or search results pages.

Each page view counts as one event, regardless of how many products are displayed on the page.

***

## When to Use

| Scenario                          | Action                                                    |
| --------------------------------- | --------------------------------------------------------- |
| Measure product discovery         | Track how visitors browse your catalog                    |
| Analyze collection performance    | Identify which categories attract the most traffic        |
| Optimize merchandising            | Prioritize collections with high views but low conversion |
| Evaluate navigation effectiveness | Check if visitors find collection pages easily            |

***

## Related Metrics

| Metric                                                              | Relationship                                 |
| ------------------------------------------------------------------- | -------------------------------------------- |
| [Page Views](/reference/metrics/funnel/awareness/page-views)        | Total site-wide page views                   |
| [View Contents](/reference/metrics/funnel/engagement/view-contents) | Product detail page views (next funnel step) |
| [Sessions](/reference/metrics/funnel/awareness/sessions)            | Unique browsing sessions                     |

[See all Awareness metrics →](/reference/metrics/funnel/awareness)