> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Account Created Value: Revenue from New Accounts

> Track the monetary value attributed to new account registrations. Measure signup conversion value.

<Tip>
  Account Created Value totals the monetary value attributed to new account registrations.
</Tip>

## Formula

<Info>
  **Account Created Value** = **SUM** ( value ) **FROM** account\_created events
</Info>

### Formula Components

| Metric                      | Definition                                                   |
| --------------------------- | ------------------------------------------------------------ |
| **value**                   | The monetary value attributed to each account creation event |
| **account\_created events** | Events fired when users complete registration                |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **250 account creations** in January with an average attributed value of **\$50**.

| Metric                | Value    | Notes                     |
| --------------------- | -------- | ------------------------- |
| Account Created       | 250      | New registrations         |
| Avg Account Value     | \$50     | Average value per account |
| Account Created Value | \$12,500 | Total attributed value    |

***

## How It Works

This metric sums the value attribute from all account\_created events. The value can represent the expected LTV of a new account, the first payment amount, or a custom value you assign to signups.

***

## When to Use

| Scenario                 | Action                                              |
| ------------------------ | --------------------------------------------------- |
| ROAS calculation         | Calculate return on ad spend for signup campaigns   |
| Channel value comparison | Compare attributed value across acquisition sources |
| Campaign ROI             | Measure the monetary impact of marketing campaigns  |
| Growth planning          | Project revenue from signup volume                  |

***

## Related Metrics

| Metric                                                                             | Relationship             |
| ---------------------------------------------------------------------------------- | ------------------------ |
| [Account Created](/reference/metrics/funnel/conversions/account-created)           | Count of new accounts    |
| [Account Created Cost](/reference/metrics/funnel/conversions/account-created-cost) | Cost to acquire accounts |
| [Trial Started Value](/reference/metrics/funnel/conversions/trial-started-value)   | Value from trial starts  |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)