> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Account Created: Track New Account Registrations

> Track when users create new accounts. Measure top-of-funnel conversion for SaaS signup flows.

<Tip>
  Account Created counts the number of times users successfully create new accounts in your application.
</Tip>

## Formula

<Info>
  **Account Created** = **COUNT** ( account\_created events )
</Info>

### Formula Components

| Metric                      | Definition                                              |
| --------------------------- | ------------------------------------------------------- |
| **account\_created events** | Events fired when a user completes account registration |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your SaaS application tracked **1,250 account\_created events** in January.

| Metric          | Value  | Notes                         |
| --------------- | ------ | ----------------------------- |
| Site Visitors   | 45,000 | Total unique visitors         |
| Account Created | 1,250  | New registrations             |
| Signup Rate     | 2.78%  | Visitor-to-account conversion |

***

## How It Works

The Upstack pixel tracks `account_created` events when users complete the account registration process. This is typically fired after email verification or when the user first logs in to their new account.

***

## When to Use

| Scenario               | Action                                             |
| ---------------------- | -------------------------------------------------- |
| Signup funnel analysis | Measure conversion from visitor to registered user |
| Campaign attribution   | Identify which channels drive signups              |
| Landing page testing   | Compare registration rates across variants         |
| Growth tracking        | Monitor account creation trends over time          |

***

## Related Metrics

| Metric                                                                               | Relationship                     |
| ------------------------------------------------------------------------------------ | -------------------------------- |
| [Account Created Cost](/reference/metrics/funnel/conversions/account-created-cost)   | Cost per new account             |
| [Account Created Value](/reference/metrics/funnel/conversions/account-created-value) | Value attributed to new accounts |
| [Signup Completed](/reference/metrics/funnel/conversions/signup-completed)           | Completed signup flow            |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)