> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# All Purchases: Track Total Shopify Store Conversions

> Track all purchase events across your Shopify store. Count total conversions including new, returning, and subscription customers in one metric.

<Tip>
  All Purchases counts every completed purchase event across your Shopify store, regardless of customer type or order source.
</Tip>

## Formula

<Info>
  **All Purchases** = **COUNT** ( Purchase Events )
</Info>

### Formula Components

| Metric              | Definition                                                                                |
| ------------------- | ----------------------------------------------------------------------------------------- |
| **Purchase Events** | Individual completed order events tracked by the Upstack Pixel from your Shopify checkout |

| Metadata        |                                                      |
| --------------- | ---------------------------------------------------- |
| **Type**        | Number                                               |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/shopify) |
| **Aggregation** | Count                                                |

***

## Example

Your Shopify store completed **847 purchases** this week across all customer segments.

| Customer Type             | Purchases | % of Total |
| ------------------------- | --------- | ---------- |
| New Customers             | 412       | 48.6%      |
| Returning Customers       | 389       | 45.9%      |
| Subscription Initial      | 46        | 5.4%       |
| **Total (All Purchases)** | **847**   | **100%**   |

***

## How It Works

All Purchases aggregates every completed order event tracked by the Upstack Pixel, combining new customer purchases, returning customer purchases, subscription orders, and all other purchase types into a single unified count. This metric is server-generated from your Shopify order data for consistent destination tracking across all advertising platforms.

***

## When to Use

| Scenario                                        | Action                                                      |
| ----------------------------------------------- | ----------------------------------------------------------- |
| Measuring overall store conversion volume       | Use All Purchases as your primary conversion count          |
| Setting up conversion tracking for ad platforms | Send All Purchases to Meta, Google, and TikTok destinations |
| Comparing total performance across time periods | Track All Purchases week-over-week or month-over-month      |
| Building a unified conversion funnel            | Start with All Purchases before segmenting by customer type |

***

## Related Metrics

| Metric                                                                             | Relationship                                               |
| ---------------------------------------------------------------------------------- | ---------------------------------------------------------- |
| [Purchases](/reference/metrics/funnel/conversions/purchases)                       | Original purchase event count before customer segmentation |
| [New Customer Purchases](/reference/metrics/funnel/conversions/nc-purchases)       | Subset: first-time customer orders only                    |
| [Returning Customer Purchases](/reference/metrics/funnel/conversions/rc-purchases) | Subset: repeat customer orders only                        |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)