> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Book Call Value: Track Revenue from Scheduled Calls

> Track the total monetary value of scheduled calls and consultations. Measure high-intent lead quality from book call events captured by the Upstack Pixel.

<Tip>
  Book Call Value measures the total monetary value associated with scheduled call or consultation events tracked by the Upstack Pixel.
</Tip>

## Formula

<Info>
  **Book Call Value** = **SUM** ( value ) **WHERE** event = book\_call
</Info>

### Formula Components

| Metric                 | Definition                                            |
| ---------------------- | ----------------------------------------------------- |
| **value**              | The monetary value passed with each book call event   |
| **event = book\_call** | Filters to only book call events tracked by the pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your business scheduled **47 consultation calls** last month with a total Book Call Value of **\$14,100**.

| Week   | Book Calls | Book Call Value |
| ------ | ---------- | --------------- |
| Week 1 | 12         | \$3,600         |
| Week 2 | 15         | \$4,500         |
| Week 3 | 8          | \$2,400         |
| Week 4 | 12         | \$3,600         |

***

## How It Works

Book Call Value sums the `value` parameter passed with each `book_call` event tracked by the Upstack Pixel. This value typically represents the estimated or actual revenue associated with scheduling a call—such as consultation fees, expected deal size, or lead scoring weights.

***

## When to Use

| Scenario                | Action                                                                         |
| ----------------------- | ------------------------------------------------------------------------------ |
| Measuring lead quality  | Compare Book Call Value across channels to identify highest-value lead sources |
| Optimizing ad spend     | Calculate cost per Book Call Value to evaluate campaign efficiency             |
| Forecasting revenue     | Use Book Call Value trends to predict pipeline from scheduled consultations    |
| Attributing conversions | Track which touchpoints drive the highest-value call bookings                  |

***

## Related Metrics

| Metric                                                                         | Relationship                                                                                 |
| ------------------------------------------------------------------------------ | -------------------------------------------------------------------------------------------- |
| [Book Call](/reference/metrics/funnel/conversions/book-call)                   | Total count of book call events—use with Book Call Value to calculate average value per call |
| [Cost per Book Call](/reference/metrics/funnel/conversions/cost-per-book-call) | Ad spend efficiency metric—divide by Book Call count to understand acquisition cost          |
| [Lead](/reference/metrics/funnel/conversions/lead)                             | Broader lead capture metric—Book Call is a high-intent subset of lead generation             |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)