> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Complete Registration Value: Total Revenue from Registrations

> Track total monetary value of complete registration events captured by the Upstack pixel. Measure the revenue potential of your registration campaigns.

<Tip>
  Total monetary value of complete registration events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Complete Registration Value** = **SUM** ( Complete Registration Event Values )
</Info>

### Formula Components

| Metric                                 | Definition                                                               |
| -------------------------------------- | ------------------------------------------------------------------------ |
| **SUM**                                | Aggregation function that totals all complete registration event values  |
| **Complete Registration Event Values** | Monetary value assigned to each complete registration event when tracked |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your registration campaigns generated **\$8,500** in registration value this month across 425 completed registrations:

| Channel    | Registration Value | Registrations | Avg Value |
| ---------- | ------------------ | ------------- | --------- |
| Meta Ads   | \$4,800            | 240           | \$20.00   |
| Google Ads | \$2,600            | 130           | \$20.00   |
| TikTok Ads | \$1,100            | 55            | \$20.00   |

***

## How It Works

Complete Registration Value sums the monetary value assigned to each complete registration event tracked by the Upstack pixel. When a visitor completes a registration form (account creation, membership signup, service enrollment), the event can include a custom value representing expected lifetime value or subscription revenue. This metric helps quantify the total pipeline value generated by your acquisition campaigns.

***

## When to Use

| Scenario              | Action                                                                        |
| --------------------- | ----------------------------------------------------------------------------- |
| Pipeline valuation    | Measure total revenue potential from registration campaigns                   |
| Channel comparison    | Compare registration value contribution across advertising platforms          |
| User quality analysis | Higher registration values may indicate more valuable user segments           |
| LTV forecasting       | Project downstream revenue based on registration-to-customer conversion rates |

***

## Related Metrics

| Metric                                                                                                 | Relationship                                  |
| ------------------------------------------------------------------------------------------------------ | --------------------------------------------- |
| [Cost per Complete Registration](/reference/metrics/funnel/conversions/cost-per-complete-registration) | Spend efficiency for generating registrations |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)                             | Similar aggregation for purchase events       |
| [Sign Up Value](/reference/metrics/funnel/conversions/sign-up-value)                                   | Similar value metric for sign up events       |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)