> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact Value: Total Revenue from Contact Events

> Track total monetary value of contact events captured by the Upstack pixel. Measure the revenue potential of your contact form submissions.

<Tip>
  Total monetary value of contact events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Contact Value** = **SUM** ( Contact Event Values )
</Info>

### Formula Components

| Metric                   | Definition                                                 |
| ------------------------ | ---------------------------------------------------------- |
| **SUM**                  | Aggregation function that totals all contact event values  |
| **Contact Event Values** | Monetary value assigned to each contact event when tracked |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your contact forms captured **\$8,500** in contact value this month across 425 submissions:

| Channel    | Contact Value | Contacts | Avg Value |
| ---------- | ------------- | -------- | --------- |
| Meta Ads   | \$4,800       | 240      | \$20.00   |
| Google Ads | \$2,600       | 130      | \$20.00   |
| Organic    | \$1,100       | 55       | \$20.00   |

***

## How It Works

Contact Value sums the monetary value assigned to each contact event tracked by the Upstack pixel. When a visitor submits a contact form or initiates contact through your site, the event can include a custom value representing expected revenue potential. This metric helps quantify the total pipeline value generated by contact-driven campaigns.

***

## When to Use

| Scenario              | Action                                                                   |
| --------------------- | ------------------------------------------------------------------------ |
| Pipeline valuation    | Measure total revenue potential from contact form submissions            |
| Channel comparison    | Compare contact value contribution across advertising platforms          |
| Lead quality analysis | Higher contact values may indicate more qualified prospects              |
| ROI forecasting       | Project downstream revenue based on contact-to-customer conversion rates |

***

## Related Metrics

| Metric                                                                     | Relationship                             |
| -------------------------------------------------------------------------- | ---------------------------------------- |
| [Cost per Contact](/reference/metrics/funnel/conversions/cost-per-contact) | Spend efficiency for generating contacts |
| [Lead Value](/reference/metrics/funnel/conversions/lead-value)             | Similar aggregation for lead events      |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value) | Similar aggregation for purchase events  |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)