> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Contact: Track Contact Form Submissions

> Track contact form submissions on your website. Measure lead generation performance and optimize form placement to drive higher conversion rates.

<Tip>
  Contact measures the total number of contact form submissions tracked by the Upstack Pixel.
</Tip>

## Formula

<Info>
  **Contact** = **COUNT** ( Contact Form Submissions )
</Info>

### Formula Components

| Metric                   | Definition                                                                             |
| ------------------------ | -------------------------------------------------------------------------------------- |
| Contact Form Submissions | Each submission of a contact form tracked by the Upstack Pixel fires one Contact event |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your site received **847 contact form submissions** in January.

| Week   | Contact Submissions | Conversion Rate |
| ------ | ------------------- | --------------- |
| Week 1 | 198                 | 2.1%            |
| Week 2 | 215                 | 2.3%            |
| Week 3 | 221                 | 2.4%            |
| Week 4 | 213                 | 2.2%            |

***

## How It Works

The Upstack Pixel fires a Contact event each time a visitor submits a contact form on your site. This tracks lead generation activity and helps measure the effectiveness of your contact pages and forms.

***

## When to Use

| Scenario                        | Action                                                                 |
| ------------------------------- | ---------------------------------------------------------------------- |
| Measuring lead generation       | Track how many visitors are reaching out through contact forms         |
| Optimizing form placement       | Compare contact rates across different pages to find optimal placement |
| Evaluating campaign performance | See which traffic sources drive the most contact form submissions      |
| Calculating cost per lead       | Combine with ad spend to determine your cost per contact submission    |

***

## Related Metrics

| Metric                                                            | Relationship                                                 |
| ----------------------------------------------------------------- | ------------------------------------------------------------ |
| [Page Views](/reference/metrics/funnel/awareness/page-views)      | Top-of-funnel metric showing total site traffic              |
| [Sessions](/reference/metrics/funnel/awareness/sessions)          | Unique visitor sessions that may lead to contact submissions |
| [Add to Carts](/reference/metrics/funnel/engagement/add-to-carts) | Engagement metric showing purchase intent                    |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)