> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Downloaded Value: Lead Value from Downloads

> Track the monetary value attributed to content downloads. Measure expected lead value.

<Tip>
  Content Downloaded Value totals the monetary value attributed to content downloads.
</Tip>

## Formula

<Info>
  **Content Downloaded Value** = **SUM** ( value ) **FROM** content\_downloaded events
</Info>

### Formula Components

| Metric                         | Definition                                             |
| ------------------------------ | ------------------------------------------------------ |
| **value**                      | The monetary value attributed to each content download |
| **content\_downloaded events** | Events fired when users download content               |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **227 content downloads** in January with an average attributed value of **\$25**.

| Metric                   | Value   | Notes                       |
| ------------------------ | ------- | --------------------------- |
| Content Downloaded       | 227     | Downloads completed         |
| Avg Download Value       | \$25    | Expected value per download |
| Content Downloaded Value | \$5,675 | Total lead value            |

***

## How It Works

This metric sums the value attribute from all content\_downloaded events. The value typically represents expected revenue based on historical conversion rates from content download to customer.

***

## When to Use

| Scenario            | Action                                 |
| ------------------- | -------------------------------------- |
| Content ROI         | Calculate return on content investment |
| Pipeline projection | Estimate revenue from content leads    |
| Channel comparison  | Compare lead value by source           |
| Content strategy    | Prioritize high-value content types    |

***

## Related Metrics

| Metric                                                                                   | Relationship        |
| ---------------------------------------------------------------------------------------- | ------------------- |
| [Content Downloaded](/reference/metrics/funnel/conversions/content-downloaded)           | Count of downloads  |
| [Content Downloaded Cost](/reference/metrics/funnel/conversions/content-downloaded-cost) | Cost per download   |
| [Demo Requested Value](/reference/metrics/funnel/conversions/demo-requested-value)       | Compare lead values |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)