> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Content Downloaded: Track Content Downloads

> Track when users download gated content. Measure content marketing lead generation.

<Tip>
  Content Downloaded counts the number of times users download gated content like ebooks, whitepapers, or guides.
</Tip>

## Formula

<Info>
  **Content Downloaded** = **COUNT** ( content\_downloaded events )
</Info>

### Formula Components

| Metric                         | Definition                                       |
| ------------------------------ | ------------------------------------------------ |
| **content\_downloaded events** | Events fired when a user downloads gated content |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your marketing site tracked **567 content\_downloaded events** in January.

| Metric             | Value | Notes                          |
| ------------------ | ----- | ------------------------------ |
| Content Page Views | 4,500 | Visitors to content pages      |
| Content Downloaded | 567   | Downloads completed            |
| Download Rate      | 12.6% | Visitor-to-download conversion |

***

## How It Works

The Upstack pixel tracks `content_downloaded` events when users complete a content download—typically after submitting a lead form for gated content.

***

## When to Use

| Scenario              | Action                               |
| --------------------- | ------------------------------------ |
| Content marketing ROI | Track downloads per content piece    |
| Lead generation       | Measure content as lead source       |
| Campaign attribution  | Identify channels driving downloads  |
| Content optimization  | Compare download rates across assets |

***

## Related Metrics

| Metric                                                                                     | Relationship       |
| ------------------------------------------------------------------------------------------ | ------------------ |
| [Content Downloaded Cost](/reference/metrics/funnel/conversions/content-downloaded-cost)   | Cost per download  |
| [Content Downloaded Value](/reference/metrics/funnel/conversions/content-downloaded-value) | Value of downloads |
| [Demo Requested](/reference/metrics/funnel/conversions/demo-requested)                     | Next funnel stage  |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)