> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversion Value: Total Revenue from Conversions

> Track total revenue from attributed conversions across Meta, Google, and TikTok. Learn the formula, see examples, and optimize your marketing ROI.

<Tip>
  The sum of all revenue from attributed conversion events.
</Tip>

## Formula

<Info>
  **Conversion Value** = **SUM** ( Attributed Purchase Values )
</Info>

### Formula Components

| Metric                         | Definition                                                       |
| ------------------------------ | ---------------------------------------------------------------- |
| **SUM**                        | Aggregation function that totals all conversion values           |
| **Attributed Purchase Values** | Monetary value of each purchase linked to a marketing touchpoint |

| Metadata        |                                                      |
| --------------- | ---------------------------------------------------- |
| **Type**        | Currency                                             |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/shopify) |
| **Aggregation** | Sum                                                  |

***

## Example

Your campaigns generated **\$47,500** from 950 conversions this month:

| Channel    | Value    | Share |
| ---------- | -------- | ----- |
| Meta Ads   | \$28,500 | 60%   |
| Google Ads | \$12,350 | 26%   |
| TikTok Ads | \$6,650  | 14%   |

***

## How It Works

Conversion Value sums the monetary value of each attributed conversion event. For e-commerce, this equals order totals. Values are captured at conversion and attributed to marketing touchpoints based on your attribution model.

***

## When to Use

| Scenario                  | Action                                             |
| ------------------------- | -------------------------------------------------- |
| Measuring channel revenue | Compare total revenue contribution by platform     |
| Calculating ROAS          | Divide by Ad Spend to find return on investment    |
| Evaluating campaign ROI   | Identify which campaigns generate the most revenue |
| Budget allocation         | Shift spend toward highest-value channels          |

***

## Related Metrics

| Metric                                                                                     | Relationship                                    |
| ------------------------------------------------------------------------------------------ | ----------------------------------------------- |
| [Conversions](/reference/metrics/funnel/conversions/conversions)                           | Count of events (this metric sums their values) |
| [Average Conversion Value](/reference/metrics/funnel/conversions/average-conversion-value) | Conversion Value ÷ Conversions                  |
| [Unique Converters](/reference/metrics/funnel/conversions/unique-converters)               | Distinct people who generated this value        |

[See all Attributed Conversions metrics →](/reference/metrics/funnel/conversions)