The total number of conversion events attributed to your marketing touchpoints.
Conversions = COUNT ( Attributed Purchase Events )
| Metric | Definition |
|---|
| COUNT | Aggregation function that counts each conversion event |
| Attributed Purchase Events | Purchase events linked to a marketing touchpoint via your attribution model |
| Metadata | |
|---|
| Type | Number |
| Data Source | Upstack Pixel, Shopify |
| Aggregation | Count |
Example
Your campaigns generated 1,447 conversions this month:
| Channel | Conversions | Share |
|---|
| Meta Ads | 847 | 58% |
| Google Ads | 312 | 22% |
| TikTok Ads | 288 | 20% |
How It Works
Upstack attributes conversions to marketing touchpoints using your configured attribution model and window. A single customer can generate multiple conversions if they purchase more than once within the attribution window.
When to Use
| Scenario | Action |
|---|
| Conversions increasing | Scale budget on top-performing campaigns |
| Conversions dropping | Check ad delivery, landing pages, or tracking setup |
| Comparing channels | Identify which platforms drive the most conversions |
| Optimizing campaigns | Use as the primary goal for conversion-focused campaigns |
| Metric | Relationship |
|---|
| Conversion Value | Total revenue from these conversions |
| Unique Converters | Distinct people (Conversions ÷ Unique Converters = repeat rate) |
| Average Conversion Value | Conversion Value ÷ Conversions |
