> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Conversions: Attributed Conversion Events

> Track attributed conversion events from Meta, Google, and TikTok campaigns. Learn the formula, see channel breakdowns, and optimize your conversion rate.

<Tip>
  The total number of conversion events attributed to your marketing touchpoints.
</Tip>

## Formula

<Info>
  **Conversions** = **COUNT** ( Attributed Purchase Events )
</Info>

### Formula Components

| Metric                         | Definition                                                                  |
| ------------------------------ | --------------------------------------------------------------------------- |
| **COUNT**                      | Aggregation function that counts each conversion event                      |
| **Attributed Purchase Events** | Purchase events linked to a marketing touchpoint via your attribution model |

| Metadata        |                                                      |
| --------------- | ---------------------------------------------------- |
| **Type**        | Number                                               |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/shopify) |
| **Aggregation** | Count                                                |

***

## Example

Your campaigns generated **1,447 conversions** this month:

| Channel    | Conversions | Share |
| ---------- | ----------- | ----- |
| Meta Ads   | 847         | 58%   |
| Google Ads | 312         | 22%   |
| TikTok Ads | 288         | 20%   |

***

## How It Works

Upstack attributes conversions to marketing touchpoints using your configured attribution model and window. A single customer can generate multiple conversions if they purchase more than once within the attribution window.

***

## When to Use

| Scenario               | Action                                                   |
| ---------------------- | -------------------------------------------------------- |
| Conversions increasing | Scale budget on top-performing campaigns                 |
| Conversions dropping   | Check ad delivery, landing pages, or tracking setup      |
| Comparing channels     | Identify which platforms drive the most conversions      |
| Optimizing campaigns   | Use as the primary goal for conversion-focused campaigns |

***

## Related Metrics

| Metric                                                                                     | Relationship                                                    |
| ------------------------------------------------------------------------------------------ | --------------------------------------------------------------- |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)                 | Total revenue from these conversions                            |
| [Unique Converters](/reference/metrics/funnel/conversions/unique-converters)               | Distinct people (Conversions ÷ Unique Converters = repeat rate) |
| [Average Conversion Value](/reference/metrics/funnel/conversions/average-conversion-value) | Conversion Value ÷ Conversions                                  |

[See all Attributed Conversions metrics →](/reference/metrics/funnel/conversions)