> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Cost per Demo Requested: Track Demo Acquisition Cost

> Track the average ad spend per demo request. Calculate your cost per high-intent sales lead.

<Tip>
  Cost per Demo Requested measures the average advertising spend required to generate one product demo request.
</Tip>

## Formula

<Info>
  **Cost per Demo Requested** = **Channel Spend** ÷ **Demo Requested Events**
</Info>

### Formula Components

| Metric                                                                     | Definition                              |
| -------------------------------------------------------------------------- | --------------------------------------- |
| **Channel Spend**                                                          | Total advertising spend across channels |
| [**Demo Requested**](/reference/metrics/funnel/conversions/demo-requested) | Total demo request events               |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

Your B2B SaaS spent **\$25,000** on ads and generated **200 demo requests** this month.

| Channel    | Spend        | Demo Requests | Cost per Demo |
| ---------- | ------------ | ------------- | ------------- |
| Google Ads | \$12,000     | 80            | \$150.00      |
| LinkedIn   | \$10,000     | 90            | \$111.11      |
| Facebook   | \$3,000      | 30            | \$100.00      |
| **Total**  | **\$25,000** | **200**       | **\$125.00**  |

***

## How It Works

This metric divides your total channel spend by the number of demo requests. Demo requests are high-intent actions that typically convert at higher rates than other lead types. This metric helps you understand the true cost of acquiring sales-ready leads.

***

## When to Use

| Scenario             | Action                               |
| -------------------- | ------------------------------------ |
| CAC calculation      | Measure cost per sales-ready lead    |
| Channel optimization | Identify most efficient demo sources |
| Budget allocation    | Optimize spend for demo generation   |
| Unit economics       | Calculate blended acquisition costs  |

***

## Related Metrics

| Metric                                                                             | Relationship              |
| ---------------------------------------------------------------------------------- | ------------------------- |
| [Demo Requested](/reference/metrics/funnel/conversions/demo-requested)             | Count of demo requests    |
| [Demo Requested Value](/reference/metrics/funnel/conversions/demo-requested-value) | Value of demo requests    |
| [Cost per Book Call](/reference/metrics/funnel/conversions/cost-per-book-call)     | Similar sales action cost |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)