> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Demo Requested Value: Pipeline Value from Demos

> Track the monetary value attributed to demo requests. Measure expected pipeline value.

<Tip>
  Demo Requested Value totals the monetary value attributed to demo requests.
</Tip>

## Formula

<Info>
  **Demo Requested Value** = **SUM** ( value ) **FROM** demo\_requested events
</Info>

### Formula Components

| Metric                     | Definition                                         |
| -------------------------- | -------------------------------------------------- |
| **value**                  | The monetary value attributed to each demo request |
| **demo\_requested events** | Events fired when users request demos              |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **94 demo requests** in January with an average attributed value of **\$500**.

| Metric               | Value    | Notes                   |
| -------------------- | -------- | ----------------------- |
| Demo Requested       | 94       | Demo submissions        |
| Avg Demo Value       | \$500    | Expected value per demo |
| Demo Requested Value | \$47,000 | Total pipeline value    |

***

## How It Works

This metric sums the value attribute from all demo\_requested events. The value typically represents expected deal value based on historical demo-to-close rates.

***

## When to Use

| Scenario             | Action                              |
| -------------------- | ----------------------------------- |
| Pipeline forecasting | Project revenue from demo volume    |
| ROAS calculation     | Calculate return on lead generation |
| Channel comparison   | Compare pipeline value by source    |
| Sales planning       | Forecast close potential            |

***

## Related Metrics

| Metric                                                                           | Relationship           |
| -------------------------------------------------------------------------------- | ---------------------- |
| [Demo Requested](/reference/metrics/funnel/conversions/demo-requested)           | Count of demo requests |
| [Demo Requested Cost](/reference/metrics/funnel/conversions/demo-requested-cost) | Cost per demo          |
| [Trial Started Value](/reference/metrics/funnel/conversions/trial-started-value) | PLG value comparison   |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)