> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Demo Requested: Track Demo Requests

> Track when users request product demos. Measure lead generation for sales-led motions.

<Tip>
  Demo Requested counts the number of times users submit demo request forms.
</Tip>

## Formula

<Info>
  **Demo Requested** = **COUNT** ( demo\_requested events )
</Info>

### Formula Components

| Metric                     | Definition                                      |
| -------------------------- | ----------------------------------------------- |
| **demo\_requested events** | Events fired when a user submits a demo request |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your marketing site tracked **234 demo\_requested events** in January.

| Metric            | Value  | Notes                      |
| ----------------- | ------ | -------------------------- |
| Site Visitors     | 12,500 | Total visitors             |
| Demo Requested    | 234    | Demo form submissions      |
| Demo Request Rate | 1.9%   | Visitor-to-demo conversion |

***

## How It Works

The Upstack pixel tracks `demo_requested` events when users submit a demo request form. This is a key lead generation metric for sales-led SaaS businesses.

***

## When to Use

| Scenario                  | Action                                  |
| ------------------------- | --------------------------------------- |
| Lead generation           | Track demo request volume               |
| Campaign attribution      | Identify channels driving demo requests |
| Sales pipeline            | Forecast sales opportunities            |
| Landing page optimization | Compare demo rates across pages         |

***

## Related Metrics

| Metric                                                                             | Relationship           |
| ---------------------------------------------------------------------------------- | ---------------------- |
| [Demo Requested Cost](/reference/metrics/funnel/conversions/demo-requested-cost)   | Cost per demo request  |
| [Demo Requested Value](/reference/metrics/funnel/conversions/demo-requested-value) | Value of demo requests |
| [Trial Started](/reference/metrics/funnel/conversions/trial-started)               | PLG alternative        |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)