> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Donate: Track Charitable Donation Events

> Track total donate events on your site. Count charitable donations captured by the Upstack Pixel to measure fundraising conversion volume and campaign effectiveness.

<Tip>
  Donate counts the total number of charitable donation events tracked by the Upstack Pixel on your site.
</Tip>

## Formula

<Info>
  **Donate** = **COUNT** ( Donate Events )
</Info>

### Formula Components

| Metric            | Definition                                                                         |
| ----------------- | ---------------------------------------------------------------------------------- |
| **Donate Events** | Each completed donation action that fires a donate event through the Upstack Pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your nonprofit tracked **892 donations** across attribution channels in January.

| Channel    | Donates | % of Total |
| ---------- | ------- | ---------- |
| Meta Ads   | 423     | 47.4%      |
| Google Ads | 267     | 29.9%      |
| Organic    | 134     | 15.0%      |
| Direct     | 68      | 7.6%       |
| **Total**  | **892** | **100%**   |

***

## How It Works

Donate counts every donate event tracked by the Upstack Pixel. When a visitor completes a charitable donation on your site, the pixel fires a donate event. This metric represents your total donation count as seen by the tracking pixel, giving you accurate conversion volume for fundraising attribution analysis.

***

## When to Use

| Scenario                              | Action                                                   |
| ------------------------------------- | -------------------------------------------------------- |
| Measuring donation volume             | Track total donations across channels                    |
| Evaluating fundraising campaigns      | Compare donation counts by attribution source            |
| Calculating donation conversion rates | Use as numerator for donation-focused conversion metrics |
| Monitoring fundraising trends         | Track daily, weekly, or monthly donation patterns        |

***

## Related Metrics

| Metric                                                                   | Relationship                                    |
| ------------------------------------------------------------------------ | ----------------------------------------------- |
| [Cost per Donate](/reference/metrics/funnel/conversions/cost-per-donate) | Ad spend efficiency for acquiring each donation |
| [Lead](/reference/metrics/funnel/conversions/lead)                       | Similar event-based conversion metric           |
| [Subscribe](/reference/metrics/funnel/conversions/subscribe)             | Similar event-based conversion metric           |

[See all Attributed Conversions metrics →](/reference/metrics/funnel/conversions)