> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Events Value: Total Monetary Value of Tracked Events

> Track the total monetary value of all events captured by the Upstack pixel. Monitor conversion funnel value and optimize your e-commerce performance.

<Tip>
  Events Value is the total monetary value across all events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Events Value** = **SUM** ( Event Value )
</Info>

### Formula Components

| Metric          | Definition                                            |
| --------------- | ----------------------------------------------------- |
| **Event Value** | The monetary value associated with each tracked event |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store tracked **3,247 events** with associated values during a promotional campaign.

| Time Period   | Events | Events Value |
| ------------- | ------ | ------------ |
| Campaign Week | 3,247  | \$42,580.00  |
| Previous Week | 2,891  | \$36,120.00  |
| Difference    | +356   | +\$6,460.00  |

***

## How It Works

The Upstack pixel captures events across your site, including add-to-carts, checkouts, purchases, and custom events. Each event may include an associated monetary value. Events Value sums all these values to give you a complete picture of the monetary activity flowing through your conversion funnel.

***

## When to Use

| Scenario               | Action                                                             |
| ---------------------- | ------------------------------------------------------------------ |
| Measuring funnel value | Track total monetary value across all conversion events            |
| Campaign performance   | Compare Events Value across different traffic sources or campaigns |
| Event value analysis   | Identify which event types contribute most to total value          |
| Trend monitoring       | Monitor changes in aggregate event value over time                 |

***

## Related Metrics

| Metric                                                                   | Relationship                                                                      |
| ------------------------------------------------------------------------ | --------------------------------------------------------------------------------- |
| [Total Events](/reference/metrics/funnel/engagement/total-events)        | Count of all tracked events — divide Events Value by this for average event value |
| [Revenue](/reference/metrics/funnel/conversions/revenue)                 | Total tracked revenue from purchase events specifically                           |
| [Purchases Value](/reference/metrics/funnel/conversions/purchases-value) | Total value from purchase events only                                             |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)