> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Fulfillment Value: Total Value of Fulfilled Orders

> Track the total monetary value of fulfilled orders from your Shopify store. Measure fulfillment performance and revenue delivery.

<Tip>
  Fulfillment Value measures the total monetary value of orders that have been fulfilled and shipped to customers.
</Tip>

## Formula

<Info>
  **Fulfillment Value** = **SUM** ( Order Value ) **WHERE** status = fulfilled
</Info>

### Formula Components

| Metric                                                             | Definition                                               |
| ------------------------------------------------------------------ | -------------------------------------------------------- |
| **Order Value**                                                    | The total value of each order at the time of fulfillment |
| [**status = fulfilled**](/data-dictionary/measures-and-dimensions) | Filters to orders that have been fulfilled and shipped   |

| Metadata        |                                                              |
| --------------- | ------------------------------------------------------------ |
| **Type**        | Currency                                                     |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                                          |

***

## Example

Your Shopify store fulfilled 847 orders in February, totaling **\$127,450** in fulfillment value.

| Week   | Orders Fulfilled | Fulfillment Value | Avg. Order Value |
| ------ | ---------------- | ----------------- | ---------------- |
| Week 1 | 198              | \$29,700          | \$150.00         |
| Week 2 | 215              | \$32,250          | \$150.00         |
| Week 3 | 221              | \$33,150          | \$150.00         |
| Week 4 | 213              | \$32,350          | \$151.88         |

***

## How It Works

Fulfillment Value is calculated by summing the order value of all orders that have been marked as fulfilled in your Shopify store. The fulfillment event is triggered when an order is shipped or marked complete, capturing the actual revenue delivered to customers. This metric syncs with Shopify fulfillment data in real-time.

***

## When to Use

| Scenario                        | Action                                                                     |
| ------------------------------- | -------------------------------------------------------------------------- |
| Tracking revenue delivery       | Compare fulfillment value to purchase value to identify fulfillment delays |
| Measuring warehouse performance | Monitor daily fulfillment value to assess operational capacity             |
| Forecasting cash flow           | Use fulfillment trends to predict when revenue converts to delivered goods |
| Analyzing fulfillment lag       | Compare purchase date values vs. fulfillment date values                   |

***

## Related Metrics

| Metric                                                                   | Relationship                                        |
| ------------------------------------------------------------------------ | --------------------------------------------------- |
| [Purchases Value](/reference/metrics/funnel/conversions/purchases-value) | Total value at time of purchase, before fulfillment |
| [Order Fulfilled](/reference/metrics/funnel/conversions/fulfillment)     | Count of fulfilled orders                           |
| [Total Orders](/reference/metrics/orders/counts/orders)                  | All Shopify orders regardless of fulfillment status |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)