> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Lead Value: Total Monetary Value of Leads

> Track total monetary value of lead events captured by the Upstack Pixel. Measure lead generation revenue potential and optimize high-value lead sources.

<Tip>
  Lead Value measures the total monetary value assigned to lead events tracked by your Upstack Pixel.
</Tip>

## Formula

<Info>
  **Lead Value** = **SUM** ( Lead Event Values )
</Info>

### Formula Components

| Metric                | Definition                                                           |
| --------------------- | -------------------------------------------------------------------- |
| **Lead Event Values** | Monetary value assigned to each lead event when tracked by the pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your marketing campaigns generated **\$125,400** in lead value from 2,090 leads this month:

| Channel    | Lead Value    | Leads     | Avg Value   |
| ---------- | ------------- | --------- | ----------- |
| Meta Ads   | \$68,970      | 1,149     | \$60.03     |
| Google Ads | \$35,112      | 523       | \$67.14     |
| Organic    | \$21,318      | 418       | \$51.00     |
| **Total**  | **\$125,400** | **2,090** | **\$60.00** |

***

## How It Works

Lead Value sums the monetary value assigned to each lead event captured by the Upstack Pixel. When tracking lead events, you can pass a `value` property representing the estimated worth of that lead. This allows you to differentiate between high-value and low-value leads, enabling revenue-focused optimization of lead generation campaigns.

***

## When to Use

| Scenario               | Action                                                        |
| ---------------------- | ------------------------------------------------------------- |
| Measuring lead quality | Compare lead value across channels to find high-value sources |
| Calculating lead ROI   | Divide Lead Value by ad spend to measure efficiency           |
| Prioritizing campaigns | Focus budget on campaigns generating highest lead value       |
| Forecasting revenue    | Use lead value trends to project pipeline growth              |

***

## Related Metrics

| Metric                                                                     | Relationship                                                   |
| -------------------------------------------------------------------------- | -------------------------------------------------------------- |
| [Leads](/reference/metrics/funnel/conversions/lead)                        | Count of lead events (Lead Value ÷ Leads = average lead value) |
| [Cost per Lead](/reference/metrics/funnel/conversions/cost-per-lead)       | Ad spend efficiency for lead generation                        |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value) | Downstream revenue from converted leads                        |

[See all Attributed Conversions metrics →](/reference/metrics/funnel/conversions)