> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Low AOV Purchase Value: Track Below-Threshold Revenue

> Track low AOV purchase value on your Shopify store. Measure revenue from purchases below your average order value threshold to identify optimization opportunities.

<Tip>
  Low AOV Purchase Value is the total monetary value of all purchase events that fall below your store's average order value threshold, tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Low AOV Purchase Value** = **SUM** ( Purchase Value ) **WHERE** purchase\_type = low\_aov\_purchase
</Info>

### Formula Components

| Metric                                  | Definition                                                        |
| --------------------------------------- | ----------------------------------------------------------------- |
| **Purchase Value**                      | Monetary value of individual purchase events tracked by the pixel |
| **purchase\_type = low\_aov\_purchase** | Filters to purchases below your store's AOV threshold             |

| Metadata        |                                                              |
| --------------- | ------------------------------------------------------------ |
| **Type**        | Currency                                                     |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                                          |

***

## Example

Your Shopify store tracked **\$12,350** in low AOV purchase value from **247 below-threshold orders** this month:

| Week   | Low AOV Value | Low AOV Purchases | Avg Value |
| ------ | ------------- | ----------------- | --------- |
| Week 1 | \$3,100       | 62                | \$50.00   |
| Week 2 | \$3,250       | 65                | \$50.00   |
| Week 3 | \$2,850       | 57                | \$50.00   |
| Week 4 | \$3,150       | 63                | \$50.00   |

***

## How It Works

The Upstack pixel tracks every purchase event on your Shopify store and classifies it based on order value relative to your store's AOV baseline. Low AOV Purchase Value sums the monetary value of all purchases that fall below this threshold, helping you identify revenue from smaller orders that may benefit from upsell or bundling strategies.

***

## When to Use

| Scenario                         | Action                                                                              |
| -------------------------------- | ----------------------------------------------------------------------------------- |
| Identifying upsell opportunities | Target low AOV customers with product bundles or add-ons to increase order value    |
| Optimizing product mix           | Analyze which products drive low AOV purchases and create higher-value alternatives |
| Evaluating promotional impact    | Track whether discounts or promotions disproportionately drive low AOV orders       |
| Segmenting ad performance        | Measure whether certain ad campaigns attract lower-spending customers               |

***

## Related Metrics

| Metric                                                                                     | Relationship                                             |
| ------------------------------------------------------------------------------------------ | -------------------------------------------------------- |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)                 | Total purchase value from all conversions                |
| [Average Conversion Value](/reference/metrics/funnel/conversions/average-conversion-value) | Mean purchase value to compare against low AOV threshold |
| [Purchases](/reference/metrics/funnel/conversions/purchases)                               | Total purchase count across all AOV tiers                |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)