> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Order Placed Value: Total Attributed Revenue

> Track Order Placed Value from your Shopify store attributed through the Upstack Pixel. Measure total conversion revenue across all marketing channels.

<Tip>
  Order Placed Value measures the total monetary value of all attributed orders placed in your Shopify store.
</Tip>

## Formula

<Info>
  **Order Placed Value** = **SUM** ( Order Value ) **WHERE** status = placed
</Info>

### Formula Components

| Metric                                                                       | Definition                                                                       |
| ---------------------------------------------------------------------------- | -------------------------------------------------------------------------------- |
| **Order Value**                                                              | The total value of each individual order including products, shipping, and taxes |
| [**status = placed**](/data-dictionary/measures-and-dimensions#order-status) | Filters to orders that have been successfully placed                             |

| Metadata        |                                                              |
| --------------- | ------------------------------------------------------------ |
| **Type**        | Currency                                                     |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                                          |

***

## Example

Your Shopify store received **247 orders** in January with a total Order Placed Value of **\$38,450**.

| Date      | Orders | Order Placed Value | AOV   |
| --------- | ------ | ------------------ | ----- |
| Jan 1-7   | 58     | \$8,120            | \$140 |
| Jan 8-14  | 71     | \$11,350           | \$160 |
| Jan 15-21 | 62     | \$9,300            | \$150 |
| Jan 22-31 | 56     | \$9,680            | \$173 |

***

## How It Works

Order Placed Value sums the total value of all orders attributed through the Upstack Pixel and synced from your Shopify store. Each order's value includes the full purchase amount at the time of order placement. This metric captures revenue at the point of conversion, providing accurate attribution data for calculating ROAS and channel performance.

***

## When to Use

| Scenario                          | Action                                                                           |
| --------------------------------- | -------------------------------------------------------------------------------- |
| Measuring channel performance     | Compare Order Placed Value by traffic source to identify top-performing channels |
| Calculating ROAS                  | Divide Order Placed Value by ad spend to measure return on ad spend              |
| Evaluating campaign effectiveness | Track Order Placed Value during promotional periods vs. baseline                 |
| Revenue forecasting               | Use historical Order Placed Value trends to project future performance           |

***

## Related Metrics

| Metric                                                                  | Relationship                                    |
| ----------------------------------------------------------------------- | ----------------------------------------------- |
| [Conversions](/reference/metrics/funnel/conversions/conversions)        | Count of orders (Order Placed Value ÷ AOV)      |
| [Average Order Value](/reference/metrics/orders/aov/total-aov)          | Revenue per order (Order Placed Value ÷ Orders) |
| [ROAS](/reference/metrics/advertising/meta-ads/meta-return-on-ad-spend) | Efficiency metric (Order Placed Value ÷ Spend)  |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)