> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# P70 AOV Purchase Value: Revenue from High-Value Orders

> Track revenue generated from high-value orders (P70 AOV). Measure premium customer contribution to total revenue.

<Tip>
  P70 AOV Purchase Value totals the revenue from orders above the 70th percentile of your AOV distribution.
</Tip>

## Formula

<Info>
  **P70 AOV Purchase Value** = **SUM** ( order\_value ) **WHERE** order\_value > P70\_threshold
</Info>

### Formula Components

| Metric             | Definition                                                      |
| ------------------ | --------------------------------------------------------------- |
| **order\_value**   | The monetary value of each tracked purchase                     |
| **P70\_threshold** | The 70th percentile of your historical order value distribution |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store had **423 P70 AOV purchases** in January with an average value of **\$185**.

| Metric                 | Value    | Notes                         |
| ---------------------- | -------- | ----------------------------- |
| P70 AOV Purchases      | 423      | High-value orders             |
| Avg P70 Order Value    | \$185    | Average above-threshold order |
| P70 AOV Purchase Value | \$78,255 | Total high-value revenue      |

***

## How It Works

This metric sums the revenue from all orders that exceed the 70th percentile AOV threshold. It quantifies the total contribution of premium orders to your revenue, helping identify the business impact of high-value customer segments.

***

## When to Use

| Scenario            | Action                                                |
| ------------------- | ----------------------------------------------------- |
| Revenue attribution | Understand how much revenue comes from premium orders |
| ROAS calculation    | Calculate return on ad spend for high-value campaigns |
| Segment analysis    | Compare P70 value contribution across channels        |
| Growth tracking     | Monitor premium revenue trends over time              |

***

## Related Metrics

| Metric                                                                               | Relationship                     |
| ------------------------------------------------------------------------------------ | -------------------------------- |
| [P70 AOV Purchases](/reference/metrics/funnel/conversions/p70-aov-purchases)         | Count of high-value orders       |
| [P70 AOV Purchase Cost](/reference/metrics/funnel/conversions/p70-aov-purchase-cost) | Cost to acquire these orders     |
| [Purchase Value](/reference/metrics/funnel/conversions/purchases-value)              | Total revenue from all purchases |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)