> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# P70 AOV Purchases: Track High-Value Orders

> Track purchases above the 70th percentile AOV. Identify high-value customer segments and optimize campaigns for premium orders.

<Tip>
  P70 AOV Purchases counts orders with a value above the 70th percentile of your store's average order value distribution.
</Tip>

## Formula

<Info>
  **P70 AOV Purchases** = **COUNT** ( Orders ) **WHERE** order\_value > P70\_threshold
</Info>

### Formula Components

| Metric             | Definition                                                      |
| ------------------ | --------------------------------------------------------------- |
| **Orders**         | Total purchase events tracked by the Upstack pixel              |
| **P70\_threshold** | The 70th percentile of your historical order value distribution |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your Shopify store has a P70 AOV threshold of **\$125**. In January, you received **847 orders** above this threshold.

| Metric            | Value | Notes                  |
| ----------------- | ----- | ---------------------- |
| Total Orders      | 2,820 | All tracked purchases  |
| P70 AOV Purchases | 847   | Orders > \$125         |
| P70 Percentage    | 30%   | High-value order share |

***

## How It Works

The Upstack pixel calculates the 70th percentile of your historical order values to establish the P70 threshold. Any order above this threshold is counted as a P70 AOV Purchase. This metric helps identify campaigns driving premium customers.

***

## When to Use

| Scenario                    | Action                                        |
| --------------------------- | --------------------------------------------- |
| Campaign optimization       | Identify channels driving high-value orders   |
| Audience targeting          | Build lookalike audiences from P70 purchasers |
| Premium product performance | Track adoption of higher-priced items         |
| Seasonal analysis           | Compare high-value order trends over time     |

***

## Related Metrics

| Metric                                                                         | Relationship                                  |
| ------------------------------------------------------------------------------ | --------------------------------------------- |
| [High AOV Purchases](/reference/metrics/funnel/conversions/high-aov-purchases) | Above-average order value purchases           |
| [P80 AOV Purchases](/reference/metrics/funnel/conversions/p80-aov-purchases)   | Even higher value threshold (80th percentile) |
| [Purchases](/reference/metrics/funnel/conversions/purchases)                   | Total purchase events                         |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)