> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# P80 AOV Purchase Value: Revenue from Premium Orders

> Track revenue generated from premium orders (P80 AOV). Measure top-tier customer contribution to total revenue.

<Tip>
  P80 AOV Purchase Value totals the revenue from orders above the 80th percentile of your AOV distribution.
</Tip>

## Formula

<Info>
  **P80 AOV Purchase Value** = **SUM** ( order\_value ) **WHERE** order\_value > P80\_threshold
</Info>

### Formula Components

| Metric             | Definition                                                      |
| ------------------ | --------------------------------------------------------------- |
| **order\_value**   | The monetary value of each tracked purchase                     |
| **P80\_threshold** | The 80th percentile of your historical order value distribution |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your store had **282 P80 AOV purchases** in January with an average value of **\$225**.

| Metric                 | Value    | Notes                         |
| ---------------------- | -------- | ----------------------------- |
| P80 AOV Purchases      | 282      | Premium orders                |
| Avg P80 Order Value    | \$225    | Average above-threshold order |
| P80 AOV Purchase Value | \$63,450 | Total premium revenue         |

***

## How It Works

This metric sums the revenue from all orders that exceed the 80th percentile AOV threshold. It quantifies the total contribution of your top 20% of orders to your revenue, highlighting the business impact of premium customer segments.

***

## When to Use

| Scenario              | Action                                                |
| --------------------- | ----------------------------------------------------- |
| Revenue concentration | Understand how much revenue comes from top 20% orders |
| Premium ROAS          | Calculate return on ad spend for premium campaigns    |
| Channel profitability | Compare P80 value contribution across channels        |
| Segment growth        | Monitor premium revenue trends over time              |

***

## Related Metrics

| Metric                                                                                 | Relationship                          |
| -------------------------------------------------------------------------------------- | ------------------------------------- |
| [P80 AOV Purchases](/reference/metrics/funnel/conversions/p80-aov-purchases)           | Count of premium orders               |
| [P80 AOV Purchase Cost](/reference/metrics/funnel/conversions/p80-aov-purchase-cost)   | Cost to acquire these orders          |
| [P70 AOV Purchase Value](/reference/metrics/funnel/conversions/p70-aov-purchase-value) | Revenue from slightly lower threshold |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)