> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# P80 AOV Purchases: Track Premium Orders

> Track purchases above the 80th percentile AOV. Identify your top-spending customer segment and optimize for premium conversions.

<Tip>
  P80 AOV Purchases counts orders with a value above the 80th percentile of your store's average order value distribution.
</Tip>

## Formula

<Info>
  **P80 AOV Purchases** = **COUNT** ( Orders ) **WHERE** order\_value > P80\_threshold
</Info>

### Formula Components

| Metric             | Definition                                                      |
| ------------------ | --------------------------------------------------------------- |
| **Orders**         | Total purchase events tracked by the Upstack pixel              |
| **P80\_threshold** | The 80th percentile of your historical order value distribution |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your Shopify store has a P80 AOV threshold of **\$165**. In January, you received **564 orders** above this threshold.

| Metric            | Value | Notes                 |
| ----------------- | ----- | --------------------- |
| Total Orders      | 2,820 | All tracked purchases |
| P80 AOV Purchases | 564   | Orders > \$165        |
| P80 Percentage    | 20%   | Premium order share   |

***

## How It Works

The Upstack pixel calculates the 80th percentile of your historical order values to establish the P80 threshold. Any order above this threshold is counted as a P80 AOV Purchase. This represents your top 20% of orders by value.

***

## When to Use

| Scenario                   | Action                                        |
| -------------------------- | --------------------------------------------- |
| VIP targeting              | Build campaigns targeting high-spenders       |
| Premium product analysis   | Track performance of high-ticket items        |
| Channel quality assessment | Compare premium conversion rates by source    |
| Whale identification       | Find channels that attract top-tier customers |

***

## Related Metrics

| Metric                                                                         | Relationship                        |
| ------------------------------------------------------------------------------ | ----------------------------------- |
| [P70 AOV Purchases](/reference/metrics/funnel/conversions/p70-aov-purchases)   | Lower threshold (70th percentile)   |
| [P90 AOV Purchases](/reference/metrics/funnel/conversions/p90-aov-purchases)   | Higher threshold (90th percentile)  |
| [High AOV Purchases](/reference/metrics/funnel/conversions/high-aov-purchases) | Above-average order value purchases |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)