> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Profit: Attributed Revenue After Costs

> Track profit from purchases attributed by the Upstack Pixel. Understand your true earnings after accounting for costs across your marketing channels.

<Tip>
  Profit measures the dollar amount remaining after subtracting costs from revenue for purchases tracked by the Upstack Pixel.
</Tip>

## Formula

<Info>
  **Profit** = **Revenue** − **Costs**
</Info>

### Formula Components

| Metric                                                       | Definition                                                                            |
| ------------------------------------------------------------ | ------------------------------------------------------------------------------------- |
| [**Revenue**](/reference/metrics/funnel/conversions/revenue) | Total revenue from tracked purchases                                                  |
| **Costs**                                                    | Variable costs associated with fulfilled orders (COGS, fulfillment, transaction fees) |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your Shopify store generated **\$85,000** in tracked revenue last month with **\$42,500** in total costs.

| Period         | Revenue  | Costs    | Profit   |
| -------------- | -------- | -------- | -------- |
| Last Month     | \$85,000 | \$42,500 | \$42,500 |
| Previous Month | \$72,000 | \$38,000 | \$34,000 |

Profit increased by **\$8,500** (25%) month-over-month, driven by higher revenue and improved cost efficiency.

***

## How It Works

Profit is calculated by subtracting all variable costs from the attributed revenue tracked by the Upstack Pixel. This gives you a clear picture of actual earnings from your marketing-attributed purchases, accounting for costs like COGS, fulfillment, and transaction fees.

***

## When to Use

| Scenario                         | Action                                                               |
| -------------------------------- | -------------------------------------------------------------------- |
| Evaluating channel profitability | Compare profit by channel to identify highest-margin traffic sources |
| Setting ad spend budgets         | Use profit to determine sustainable spend levels by channel          |
| Measuring campaign performance   | Track profit trends alongside revenue to ensure growth is profitable |
| Comparing customer segments      | Analyze profit from new vs returning customers                       |

***

## Related Metrics

| Metric                                                                                   | Relationship                                                 |
| ---------------------------------------------------------------------------------------- | ------------------------------------------------------------ |
| [Revenue](/reference/metrics/funnel/conversions/revenue)                                 | The numerator before costs are subtracted                    |
| [Purchases](/reference/metrics/funnel/conversions/purchases)                             | Count of orders driving this profit                          |
| [Session Conversion Rate](/reference/metrics/funnel/conversions/session-conversion-rate) | Percentage of sessions that resulted in profitable purchases |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)