> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Repeat Purchase Value: Multi-Order Customer Revenue

> Track repeat purchase value in your Shopify store. Measure revenue from customers who have made multiple purchases, tracked by the Upstack pixel.

<Tip>
  Repeat Purchase Value measures the total monetary value of purchase events from customers who have completed multiple orders, tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Repeat Purchase Value** = **SUM** ( Purchase Value ) **WHERE** customer\_type = repeat\_customer
</Info>

### Formula Components

| Metric                                                                                          | Definition                                                             |
| ----------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------- |
| **Purchase Value**                                                                              | Monetary value of individual purchase events tracked by the pixel      |
| [**customer\_type = repeat\_customer**](/data-dictionary/measures-and-dimensions#customer-type) | Filters to purchases from customers who have completed multiple orders |

| Metadata        |                                                              |
| --------------- | ------------------------------------------------------------ |
| **Type**        | Currency                                                     |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum                                                          |

***

## Example

Your Shopify store tracked **\$89,200** in repeat purchase value last quarter from **645 multi-order customers**:

| Period  | Repeat Value | Repeat Purchases | Avg Value |
| ------- | ------------ | ---------------- | --------- |
| Month 1 | \$28,400     | 205              | \$138.54  |
| Month 2 | \$31,600     | 228              | \$138.60  |
| Month 3 | \$29,200     | 212              | \$137.74  |

***

## How It Works

The Upstack pixel tracks purchase events on your Shopify store and identifies repeat customers as those who have completed multiple orders. Repeat Purchase Value sums the monetary value of all purchase events where the customer has a history of multiple purchases.

***

## When to Use

| Scenario                            | Action                                                                 |
| ----------------------------------- | ---------------------------------------------------------------------- |
| Measuring retention revenue         | Track revenue from your most loyal multi-purchase customers            |
| Evaluating loyalty programs         | Measure impact of retention campaigns on repeat buyer revenue          |
| Calculating customer lifetime value | Use repeat purchase data to refine LTV models                          |
| Optimizing retention spend          | Assess whether remarketing investments drive profitable repeat revenue |

***

## Related Metrics

| Metric                                                                                                       | Relationship                                                                |
| ------------------------------------------------------------------------------------------------------------ | --------------------------------------------------------------------------- |
| [Returning Customer Purchase Value](/reference/metrics/funnel/conversions/returning-customer-purchase-value) | Broader segment — all repeat buyer revenue including second-time purchasers |
| [New Customer Purchase Value](/reference/metrics/funnel/conversions/new-customer-purchase-value)             | First-time buyer revenue for comparison                                     |
| [Lapsed Purchase Value](/reference/metrics/funnel/conversions/lapsed-purchase-value)                         | Win-back revenue from dormant customers                                     |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)