> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Revenue per Session: Average Revenue Generated Per Session

> Track Revenue per Session for your Shopify store. Measure how efficiently sessions convert into revenue and optimize your e-commerce funnel.

<Tip>
  Revenue per Session measures the average revenue generated from each browsing session on your Shopify store.
</Tip>

## Formula

<Info>
  **Revenue per Session** = **Revenue** ÷ **Sessions**
</Info>

### Formula Components

| Metric                                                         | Definition                                            |
| -------------------------------------------------------------- | ----------------------------------------------------- |
| [**Revenue**](/reference/metrics/funnel/conversions/revenue)   | Total tracked revenue from completed Shopify orders   |
| [**Sessions**](/reference/metrics/funnel/conversions/sessions) | Count of unique sessions tracked by the Upstack pixel |

| Metadata        |                                                      |
| --------------- | ---------------------------------------------------- |
| **Type**        | Currency                                             |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/shopify) |
| **Aggregation** | Ratio                                                |

***

## Example

Your Shopify store generated **\$47,500** in revenue from **12,500 sessions** in February:

| Week      | Revenue      | Sessions   | Rev/Session |
| --------- | ------------ | ---------- | ----------- |
| Week 1    | \$10,200     | 2,800      | \$3.64      |
| Week 2    | \$11,800     | 3,100      | \$3.81      |
| Week 3    | \$12,500     | 3,400      | \$3.68      |
| Week 4    | \$13,000     | 3,200      | \$4.06      |
| **Total** | **\$47,500** | **12,500** | **\$3.80**  |

***

## How It Works

Revenue per Session divides your total tracked revenue from Shopify orders by the number of unique sessions tracked by the Upstack pixel. A higher value indicates that sessions are converting more efficiently into revenue, either through higher conversion rates or larger order values.

***

## When to Use

| Scenario                   | Action                                                                 |
| -------------------------- | ---------------------------------------------------------------------- |
| Compare traffic quality    | Identify which channels drive sessions with higher revenue potential   |
| Measure funnel efficiency  | Track whether site improvements increase session value over time       |
| Evaluate campaigns         | Compare Revenue per Session across marketing campaigns to find winners |
| Set performance benchmarks | Establish baseline targets for session monetization                    |

***

## Related Metrics

| Metric                                                                           | Relationship                                      |
| -------------------------------------------------------------------------------- | ------------------------------------------------- |
| [Revenue](/reference/metrics/funnel/conversions/revenue)                         | Numerator — total tracked revenue                 |
| [Sessions](/reference/metrics/funnel/conversions/sessions)                       | Denominator — unique session count                |
| [Revenue per Visitor](/reference/metrics/funnel/conversions/revenue-per-visitor) | Similar metric using visitors instead of sessions |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)