> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Revenue: Total Purchase Value from Your Shopify Store

> Track total revenue from completed purchases in your Shopify store. Measure conversion value from the Upstack Pixel across all attribution channels.

<Tip>
  Revenue measures the total monetary value from completed purchases tracked by the Upstack Pixel on your Shopify store.
</Tip>

## Formula

<Info>
  **Revenue** = **SUM** ( [**Purchase Value**](/reference/metrics/funnel/conversions/purchases-value) ) **WHERE** event = purchase
</Info>

### Formula Components

| Metric | Definition |
| - | - |
| **Purchase Value** | The total order value from each completed purchase event |
| **event = purchase** | Filters to only purchase events tracked by the Upstack Pixel |

| Metadata | |
| - | - |
| **Type** | Currency |
| **Data Source** | [Upstack Pixel](/pixel), [Shopify](/sources/catalog/shopify) |
| **Aggregation** | Sum |

***

## Example

Your Shopify store had **\$127,450** in tracked revenue from **1,847 purchases** in January.

| Week | Revenue | Purchases | Avg. Order Value |
| - | - | - | - |
| Jan 1–7 | \$28,340 | 412 | \$68.79 |
| Jan 8–14 | \$31,220 | 453 | \$68.92 |
| Jan 15–21 | \$34,890 | 498 | \$70.06 |
| Jan 22–31 | \$33,000 | 484 | \$68.18 |

***

## How It Works

Revenue is calculated by summing the total value of all purchase events tracked by the Upstack Pixel. Each time a customer completes a checkout on your Shopify store, the purchase event fires with the order total. This metric represents the complete picture of revenue attributed through Upstack tracking.

***

## When to Use

| Scenario | Action |
| - | - |
| Measuring overall performance | Compare revenue across date ranges to identify growth trends |
| Evaluating channel effectiveness | Break down revenue by attribution source to see which channels drive the most value |
| Calculating efficiency metrics | Use as the numerator for ROAS, revenue per visitor, and conversion value metrics |
| Setting campaign goals | Establish revenue targets and track progress against benchmarks |

***

## Related Metrics

| Metric | Relationship |
| - | - |
| [Purchases](/reference/metrics/funnel/conversions/purchases) | The count of transactions that generate this revenue |
| [Revenue per Visitor](/reference/metrics/funnel/conversions/revenue-per-visitor) | Divides this revenue by unique visitors |
| [Revenue per Session](/reference/metrics/funnel/conversions/revenue-per-session) | Divides this revenue by total sessions |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)


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