> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Schedule Value: Revenue from Appointment Bookings

> Track total revenue from scheduled appointments and bookings. Measure the monetary value of your lead generation and scheduling funnel.

<Tip>
  The total monetary value of all tracked schedule events (appointments and bookings).
</Tip>

## Formula

<Info>
  **Schedule Value** = **SUM** ( Schedule Event Values )
</Info>

### Formula Components

| Metric                    | Definition                                                 |
| ------------------------- | ---------------------------------------------------------- |
| **SUM**                   | Aggregation function that totals all schedule event values |
| **Schedule Event Values** | Monetary value assigned to each schedule event             |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your campaigns generated **\$18,750** from scheduled appointments this month:

| Source     | Value    | Share |
| ---------- | -------- | ----- |
| Meta Ads   | \$11,250 | 60%   |
| Google Ads | \$4,690  | 25%   |
| Organic    | \$2,810  | 15%   |

***

## How It Works

Schedule Value sums the monetary value from each tracked schedule event. When a visitor books an appointment or schedules a consultation, the pixel captures the event value and attributes it to the originating marketing touchpoint based on your attribution model.

***

## When to Use

| Scenario                         | Action                                              |
| -------------------------------- | --------------------------------------------------- |
| Measuring lead gen revenue       | Track total pipeline value from booked appointments |
| Comparing acquisition channels   | Identify which sources drive highest-value bookings |
| Calculating cost per appointment | Divide Ad Spend by Schedule Value for efficiency    |
| Optimizing booking funnels       | Track value changes after landing page improvements |

***

## Related Metrics

| Metric                                                                                     | Relationship                                   |
| ------------------------------------------------------------------------------------------ | ---------------------------------------------- |
| [Conversions](/reference/metrics/funnel/conversions/conversions)                           | Total conversion events (schedule is one type) |
| [Conversion Value](/reference/metrics/funnel/conversions/conversion-value)                 | Total value across all conversion types        |
| [Average Conversion Value](/reference/metrics/funnel/conversions/average-conversion-value) | Average value per conversion event             |

[See all Attributed Conversions metrics →](/reference/metrics/funnel/conversions)