> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Schedule: Track Appointment Bookings

> Track schedule events for your site. Measure how often visitors book appointments or events with the Upstack pixel.

<Tip>
  Schedule measures the total number of times visitors scheduled an appointment or event on your site.
</Tip>

## Formula

<Info>
  **Schedule** = **COUNT** ( schedule\_events )
</Info>

### Formula Components

| Metric               | Definition                                                 |
| -------------------- | ---------------------------------------------------------- |
| **schedule\_events** | Individual scheduling actions tracked by the Upstack pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your business had **247 schedule events** in March across all marketing channels.

| Channel        | Schedule Events | Conversion Rate |
| -------------- | --------------- | --------------- |
| Organic Search | 89              | 3.2%            |
| Paid Social    | 102             | 2.8%            |
| Email          | 56              | 5.1%            |

***

## How It Works

The Upstack pixel tracks every time a visitor completes a scheduling action on your site. This includes booking appointments, consultations, demos, or any calendar-based event. Each completed schedule action increments the count.

***

## When to Use

| Scenario                        | Action                                                      |
| ------------------------------- | ----------------------------------------------------------- |
| Measuring lead generation       | Track how many prospects book consultations or demos        |
| Evaluating campaign performance | Compare schedule rates across marketing channels            |
| Optimizing conversion funnels   | Identify drop-off points before scheduling                  |
| Calculating cost per lead       | Divide ad spend by schedule events to find acquisition cost |

***

## Related Metrics

| Metric                                                                       | Relationship                               |
| ---------------------------------------------------------------------------- | ------------------------------------------ |
| [Book Call](/reference/metrics/funnel/conversions/book-call)                 | Similar conversion event for call bookings |
| [Contact](/reference/metrics/funnel/conversions/contact)                     | Tracks contact form submissions            |
| [Cost per Schedule](/reference/metrics/funnel/conversions/cost-per-schedule) | Ad spend divided by schedule events        |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)