> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Session Conversion Rate: Measure Your Shopify Store's Conversion Efficiency

> Track the percentage of Shopify sessions that result in a purchase. Session Conversion Rate helps you measure overall store efficiency and optimize your e-commerce funnel.

<Tip>
  Session Conversion Rate measures the percentage of tracked sessions that result in a purchase on your Shopify store.
</Tip>

## Formula

<Info>
  **Session Conversion Rate** = ( **Purchases** ÷ **Sessions** ) × 100
</Info>

### Formula Components

| Metric                                                           | Definition                                                                       |
| ---------------------------------------------------------------- | -------------------------------------------------------------------------------- |
| **Purchases**                                                    | Total purchase events tracked by the Upstack Pixel from completed Shopify orders |
| [**Sessions**](/reference/metrics/funnel/sessions/session-count) | Total unique sessions tracked on your website                                    |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Percentage              |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Ratio                   |

***

## Example

Your Shopify store had **24,500 sessions** and **490 purchases** this month:

| Metric                      | Value     |
| --------------------------- | --------- |
| Sessions                    | 24,500    |
| Purchases                   | 490       |
| **Session Conversion Rate** | **2.00%** |

By channel:

| Channel    | Sessions | Purchases | Conversion Rate |
| ---------- | -------- | --------- | --------------- |
| Meta Ads   | 12,000   | 276       | 2.30%           |
| Google Ads | 8,000    | 152       | 1.90%           |
| Organic    | 4,500    | 62        | 1.38%           |

***

## How It Works

Upstack tracks every session on your Shopify store using the [Upstack Pixel](/pixel) and counts purchases from completed Shopify orders. The conversion rate is calculated by dividing the number of purchases by the total sessions and multiplying by 100 to express it as a percentage.

***

## When to Use

| Scenario                  | Action                                                      |
| ------------------------- | ----------------------------------------------------------- |
| Conversion rate dropping  | Audit checkout flow, page speed, and product pages          |
| Comparing traffic sources | Identify which channels drive the highest conversion rates  |
| A/B testing landing pages | Measure impact of page changes on conversion rate           |
| Setting campaign goals    | Benchmark against historical rates to set realistic targets |

***

## Related Metrics

| Metric                                                                           | Relationship                                 |
| -------------------------------------------------------------------------------- | -------------------------------------------- |
| [Session Count](/reference/metrics/funnel/sessions/session-count)                | Denominator in this calculation              |
| [Conversions](/reference/metrics/funnel/conversions/conversions)                 | Total attributed conversions across channels |
| [Revenue per Session](/reference/metrics/funnel/conversions/revenue-per-session) | Average revenue generated per session        |

[See all Attributed Conversions metrics →](/reference/metrics/funnel/conversions)