> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sign Up Value: Total Revenue from Sign Up Events

> Track total monetary value of sign up events captured by the Upstack pixel. Measure the revenue potential of your sign up campaigns.

<Tip>
  Total monetary value of sign up events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Sign Up Value** = **SUM** ( Sign Up Event Values )
</Info>

### Formula Components

| Metric                   | Definition                                                 |
| ------------------------ | ---------------------------------------------------------- |
| **SUM**                  | Aggregation function that totals all sign up event values  |
| **Sign Up Event Values** | Monetary value assigned to each sign up event when tracked |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

Your sign up campaigns captured **\$8,500** in sign up value this month across 850 sign ups:

| Channel    | Sign Up Value | Sign Ups | Avg Value |
| ---------- | ------------- | -------- | --------- |
| Meta Ads   | \$5,000       | 500      | \$10.00   |
| Google Ads | \$2,500       | 250      | \$10.00   |
| TikTok Ads | \$1,000       | 100      | \$10.00   |

***

## How It Works

Sign Up Value sums the monetary value assigned to each sign up event tracked by the Upstack pixel. When a visitor creates an account or registers on your site, the event can include a custom value representing expected lifetime value or lead score. This metric helps quantify the total pipeline value generated by your user acquisition campaigns.

***

## When to Use

| Scenario                   | Action                                                          |
| -------------------------- | --------------------------------------------------------------- |
| User acquisition valuation | Measure total revenue potential from sign up campaigns          |
| Channel comparison         | Compare sign up value contribution across advertising platforms |
| Lead quality analysis      | Higher sign up values may indicate more qualified prospects     |
| ROI calculation            | Pair with cost per sign up to calculate acquisition ROI         |

***

## Related Metrics

| Metric                                                                     | Relationship                                          |
| -------------------------------------------------------------------------- | ----------------------------------------------------- |
| [Sign Up](/reference/metrics/funnel/conversions/sign-up)                   | Count of sign up events that contribute to this value |
| [Cost per Sign Up](/reference/metrics/funnel/conversions/cost-per-sign-up) | Spend efficiency for generating sign ups              |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)