> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Signup Started Value: Attributed Value of Signup Initiations

> Track the monetary value attributed to signup initiations. Measure expected value from intent.

<Tip>
  Signup Started Value totals the monetary value attributed to signup initiations.
</Tip>

## Formula

<Info>
  **Signup Started Value** = **SUM** ( value ) **FROM** signup\_started events
</Info>

### Formula Components

| Metric                     | Definition                                         |
| -------------------------- | -------------------------------------------------- |
| **value**                  | The monetary value attributed to each signup start |
| **signup\_started events** | Events fired when users begin signup               |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **1,380 signup starts** in January with an average attributed value of **\$15**.

| Metric               | Value    | Notes                    |
| -------------------- | -------- | ------------------------ |
| Signup Started       | 1,380    | Signup initiations       |
| Avg Start Value      | \$15     | Expected value per start |
| Signup Started Value | \$20,700 | Total attributed value   |

***

## How It Works

This metric sums the value attribute from all signup\_started events. The value typically represents expected revenue based on historical conversion rates from signup start to paying customer.

***

## When to Use

| Scenario             | Action                                       |
| -------------------- | -------------------------------------------- |
| Pipeline forecasting | Project revenue from signup intent           |
| ROAS calculation     | Calculate return on intent generation        |
| Channel comparison   | Compare expected value by acquisition source |
| Funnel optimization  | Understand value at each stage               |

***

## Related Metrics

| Metric                                                                                 | Relationship           |
| -------------------------------------------------------------------------------------- | ---------------------- |
| [Signup Started](/reference/metrics/funnel/conversions/signup-started)                 | Count of signup starts |
| [Signup Started Cost](/reference/metrics/funnel/conversions/signup-started-cost)       | Cost per signup start  |
| [Signup Completed Value](/reference/metrics/funnel/conversions/signup-completed-value) | Value from completions |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)