> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Submit Application Value: Track Conversion Revenue

> Track the total monetary value of submit application events. Measure application submission revenue and optimize your funnel performance.

<Tip>
  Submit Application Value measures the total monetary value associated with application submission events tracked by the Upstack pixel.
</Tip>

## Formula

<Info>
  **Submit Application Value** = **SUM** ( value ) **WHERE** event = submit\_application
</Info>

### Formula Components

| Metric                          | Definition                                                 |
| ------------------------------- | ---------------------------------------------------------- |
| **value**                       | Monetary amount passed with each submit\_application event |
| **event = submit\_application** | Filters to application submission conversion events        |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

A SaaS company tracks application submissions for their enterprise plan. In March, they received **127 applications** with a total Submit Application Value of **\$254,000**.

| Week   | Applications | Submit Application Value |
| ------ | ------------ | ------------------------ |
| Week 1 | 28           | \$56,000                 |
| Week 2 | 35           | \$70,000                 |
| Week 3 | 32           | \$64,000                 |
| Week 4 | 32           | \$64,000                 |

***

## How It Works

Submit Application Value sums the monetary value passed with each `submit_application` event tracked by the Upstack pixel. When a visitor submits an application on your site, you can pass a value parameter representing the potential or actual revenue associated with that application. This metric aggregates all those values over your selected time period.

***

## When to Use

| Scenario                             | Action                                                     |
| ------------------------------------ | ---------------------------------------------------------- |
| Measuring application pipeline value | Track total potential revenue from submitted applications  |
| Optimizing ad spend for applications | Compare Submit Application Value against advertising costs |
| Evaluating campaign performance      | Identify which campaigns drive higher-value applications   |
| Calculating cost efficiency          | Use with Cost per Submit Application to measure ROI        |

***

## Related Metrics

| Metric                                                                                           | Relationship                                        |
| ------------------------------------------------------------------------------------------------ | --------------------------------------------------- |
| [Submit Application](/reference/metrics/funnel/conversions/submit-application)                   | Count of application submissions (volume vs. value) |
| [Cost per Submit Application](/reference/metrics/funnel/conversions/cost-per-submit-application) | Efficiency metric for application acquisition       |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)