> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Submit Application: Track Application Submissions

> Track application submissions on your website. Measure lead generation conversions from form completions and application funnel performance.

<Tip>
  Submit Application counts the total number of application form submissions tracked on your website.
</Tip>

## Formula

<Info>
  **Submit Applications** = **COUNT** ( Submit Application Events )
</Info>

### Formula Components

| Metric                        | Definition                                                                 |
| ----------------------------- | -------------------------------------------------------------------------- |
| **Submit Application Events** | Individual application form submission events tracked by the Upstack Pixel |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Number                  |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Count                   |

***

## Example

Your website received **847 application submissions** in March across all traffic sources.

| Source      | Applications | Conversion Rate |
| ----------- | ------------ | --------------- |
| Paid Search | 312          | 4.2%            |
| Organic     | 289          | 3.8%            |
| Social      | 156          | 2.9%            |
| Direct      | 90           | 5.1%            |

***

## How It Works

Submit Application tracks when visitors complete and submit application forms on your website. Each submission fires a `submit_application` event that the Upstack Pixel captures and attributes to the visitor's traffic source.

***

## When to Use

| Scenario                            | Action                                                          |
| ----------------------------------- | --------------------------------------------------------------- |
| Measure lead generation performance | Compare application volume across campaigns and channels        |
| Optimize application funnel         | Identify drop-off points by comparing to earlier funnel stages  |
| Calculate cost per application      | Divide ad spend by application count for acquisition efficiency |
| Evaluate landing page effectiveness | Compare application rates across different page variants        |

***

## Related Metrics

| Metric                                                                                       | Relationship                          |
| -------------------------------------------------------------------------------------------- | ------------------------------------- |
| [Submit Application Value](/reference/metrics/funnel/conversions/submit-application-value)   | Total value of submitted applications |
| [Submit Application Cost](/reference/metrics/funnel/conversions/cost-per-submit-application) | Cost per application submission       |
| [Lead](/reference/metrics/funnel/conversions/lead)                                           | Broader lead capture metric           |
| [Complete Registration](/reference/metrics/funnel/conversions/complete-registration)         | Related account creation metric       |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)