> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription Created Value: Revenue from New Subscriptions

> Track the monetary value of new subscriptions. Measure MRR contribution from subscriber acquisition.

<Tip>
  Subscription Created Value totals the monetary value of new subscriptions.
</Tip>

## Formula

<Info>
  **Subscription Created Value** = **SUM** ( value ) **FROM** subscription\_created events
</Info>

### Formula Components

| Metric                           | Definition                                                         |
| -------------------------------- | ------------------------------------------------------------------ |
| **value**                        | The monetary value of each new subscription (MRR or first payment) |
| **subscription\_created events** | Events fired when new subscriptions are created                    |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **283 new subscriptions** in January with an average MRR of **\$49**.

| Metric                     | Value    | Notes                 |
| -------------------------- | -------- | --------------------- |
| Subscription Created       | 283      | New subscriptions     |
| Avg Subscription MRR       | \$49     | Average monthly value |
| Subscription Created Value | \$13,867 | Total new MRR         |

***

## How It Works

This metric sums the value attribute from all subscription\_created events. The value typically represents the monthly recurring revenue (MRR) or first payment amount, giving you direct insight into revenue growth from new subscribers.

***

## When to Use

| Scenario         | Action                                             |
| ---------------- | -------------------------------------------------- |
| MRR tracking     | Monitor new recurring revenue                      |
| ROAS calculation | Calculate return on subscription acquisition       |
| Channel revenue  | Compare MRR contribution by acquisition source     |
| Growth analysis  | Understand revenue impact of acquisition campaigns |

***

## Related Metrics

| Metric                                                                                       | Relationship                  |
| -------------------------------------------------------------------------------------------- | ----------------------------- |
| [Subscription Created](/reference/metrics/funnel/conversions/subscription-created)           | Count of new subscriptions    |
| [Subscription Created Cost](/reference/metrics/funnel/conversions/subscription-created-cost) | Cost to acquire subscriptions |
| [Trial Converted Value](/reference/metrics/funnel/conversions/trial-converted-value)         | Value from trial conversions  |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)