> ## Documentation Index
> Fetch the complete documentation index at: https://docs.upstackdata.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Subscription Recurring Purchase Value: Retention Revenue

> Track revenue from repeat subscription orders. Measure recurring subscriber revenue.

<Tip>
  Subscription Recurring Purchase Value totals revenue from repeat subscription orders.
</Tip>

## Formula

<Info>
  **Subscription Recurring Purchase Value** = **SUM** ( value ) **FROM** subscription\_recurring\_purchase events
</Info>

### Formula Components

| Metric                                       | Definition                                           |
| -------------------------------------------- | ---------------------------------------------------- |
| **value**                                    | The monetary value of each repeat subscription order |
| **subscription\_recurring\_purchase events** | Events fired for repeat subscription orders          |

| Metadata        |                         |
| --------------- | ----------------------- |
| **Type**        | Currency                |
| **Data Source** | [Upstack Pixel](/pixel) |
| **Aggregation** | Sum                     |

***

## Example

You had **2,137 recurring orders** in January with an average value of **\$42**.

| Metric                                | Value    | Notes                |
| ------------------------------------- | -------- | -------------------- |
| Subscription Recurring Purchases      | 2,137    | Repeat orders        |
| Avg Recurring Order Value             | \$42     | Average repeat order |
| Subscription Recurring Purchase Value | \$89,754 | Retention revenue    |

***

## How It Works

This metric sums the value attribute from all repeat subscription orders. It captures your recurring subscriber revenue, which is the foundation of subscription business health.

***

## When to Use

| Scenario             | Action                                       |
| -------------------- | -------------------------------------------- |
| Retention revenue    | Track recurring subscriber revenue           |
| Revenue mix analysis | Compare recurring vs new subscriber revenue  |
| Cohort LTV           | Measure lifetime value by acquisition source |
| Forecasting          | Project future recurring revenue             |

***

## Related Metrics

| Metric                                                                                                             | Relationship           |
| ------------------------------------------------------------------------------------------------------------------ | ---------------------- |
| [Subscription Recurring Purchases](/reference/metrics/funnel/conversions/subscription-recurring-purchases)         | Count of repeat orders |
| [Subscription Recurring Purchase Cost](/reference/metrics/funnel/conversions/subscription-recurring-purchase-cost) | Cost attribution       |
| [Subscription Initial Purchase Value](/reference/metrics/funnel/conversions/subscription-initial-purchase-value)   | New subscriber revenue |

[See all Conversions metrics →](/reference/metrics/funnel/conversions)